{"id":13059,"date":"2024-07-21T16:34:43","date_gmt":"2024-07-21T13:34:43","guid":{"rendered":"https:\/\/mobitek.com\/360-media-projects\/"},"modified":"2025-03-24T15:47:42","modified_gmt":"2025-03-24T12:47:42","slug":"360-media-projects","status":"publish","type":"page","link":"https:\/\/mobitek.com\/en\/360-media-projects\/","title":{"rendered":"360\u00b0 Media Projects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13059\" class=\"elementor elementor-13059 elementor-13043\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0d2b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0d2b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8ead7a\" data-id=\"e8ead7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2ab084 elementor-widget elementor-widget-breadcrumbs\" data-id=\"d2ab084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/mobitek.com\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e62336 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e62336\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f24a8b9\" data-id=\"f24a8b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7466ab elementor-widget elementor-widget-heading\" data-id=\"e7466ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">360\u00b0 Media Projects<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2c62e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd2c62e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a652f1d\" data-id=\"a652f1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c148fe elementor-widget elementor-widget-text-editor\" data-id=\"6c148fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>360\u00b0 media projects are a high-impact marketing process in which offline media channels such as TV, outdoor, newspapers and magazines are planned in coordination with digital technology and media channels.<\/p>\n<p>Which communication activities will be carried out to achieve the marketing objective? Communication objectives give us an idea of this.<\/p>\n<\/p>\n<p>What do we aim to achieve with the communication activities to be carried out, what will change as a result?<\/p>\n<\/p>\n<p>Communication activities are designed to change roughly 3 things in the consumer:<\/p>\n<p>Communication objectives determine what consumers will know, think, feel and do as a result of communication activities.<\/p>\n<p>As Mobitek, while developing 360 media projects, we analyze the business and marketing goals of our brands, determine the channels and touch points that meet these goals and create a coordinated access plan.<\/p>\n<p>In planning, the frequency of the target audience&#8217;s media consumption and the suitability of the media and channels to brand insights are determined with Mobitek tools.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f765a0d\" data-id=\"f765a0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c97fd elementor-widget elementor-widget-image\" data-id=\"42c97fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"525\" src=\"https:\/\/mobitek.com\/wp-content\/uploads\/2025\/03\/360-medya-projeleri.jpg\" class=\"attachment-large size-large wp-image-23599\" alt=\"360 medya projeleri\" srcset=\"https:\/\/mobitek.com\/wp-content\/uploads\/2025\/03\/360-medya-projeleri.jpg 768w, https:\/\/mobitek.com\/wp-content\/uploads\/2025\/03\/360-medya-projeleri-300x210.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:70.05%;max-width:768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97905a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97905a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6219cb9\" data-id=\"6219cb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b5655 elementor-widget elementor-widget-template\" data-id=\"59b5655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12793\" class=\"elementor elementor-12793 elementor-469 elementor-469\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20994a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20994a8\" data-element_type=\"section\" data-e-type=\"section\" id=\"offer-form\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2aee57c8\" data-id=\"2aee57c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78906741 elementor-widget elementor-widget-text-editor\" data-id=\"78906741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"section-subtitle\"><span>Don&#8217;t waste time<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d9a5 elementor-widget elementor-widget-text-editor\" data-id=\"771d9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color:#ED1C24\">Join<\/span> Our Success Stories!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1700a73a elementor-widget elementor-widget-text-editor\" data-id=\"1700a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-title text-left\">\n<p class=\"mb-4\">Mobitek is an integrated SEO agency that produces data-driven digital marketing solutions in Turkey and around the world. With over 20 years of experience and expert staff, Mobitek provides performance and solution-oriented marketing services to brands.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482ec8ac elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"482ec8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:iletisim@mobitek.com\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"iletisim@mobitek.com\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:iletisim@mobitek.com\" >\n\t\t\t\t\t\t\tiletisim@mobitek.com\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514e0eee elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"514e0eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"tel:+902164180884\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"+90 216 418 08 84\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+902164180884\" >\n\t\t\t\t\t\t\t+90 216 418 08 84\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51435f3a\" data-id=\"51435f3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32166240 elementor-widget elementor-widget-html\" data-id=\"32166240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/231082672961963?language=en\"><\/script>\r\r\r<script>\r  \/\/ \/en => us, \/de => de, \/tr => tr\r  var path = location.pathname;\r  var iso2 = path.includes('\/en') ? 'us' : path.includes('\/de') ? 'de' : 'tr';\r\r  \/\/ form y\u00fcklendikten sonra:\r  document.addEventListener('DOMContentLoaded', function(){\r    var input = document.querySelector('input[type=\"tel\"]'); \/\/ telefon inputu\r    if (!input) return;\r    \/\/ Jotform'un kulland\u0131\u011f\u0131 intl-tel-input instance'\u0131n\u0131 bul ve \u00fclkeyi ayarla\r    if (window.intlTelInputGlobals) {\r      var iti = window.intlTelInputGlobals.getInstance(input);\r      if (iti && iti.setCountry) iti.setCountry(iso2);\r    }\r  });\r<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>360\u00b0 Media Projects 360\u00b0 media projects are a high-impact marketing process in which offline media channels such as TV, outdoor, newspapers and magazines are planned in coordination with digital technology and media channels. Which communication activities will be carried out to achieve the marketing objective? Communication objectives give us an idea of this. What do&hellip; <a class=\"more-link\" href=\"https:\/\/mobitek.com\/en\/360-media-projects\/\">Continue reading <span class=\"screen-reader-text\">360\u00b0 Media Projects<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13059","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/pages\/13059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/comments?post=13059"}],"version-history":[{"count":5,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/pages\/13059\/revisions"}],"predecessor-version":[{"id":23605,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/pages\/13059\/revisions\/23605"}],"wp:attachment":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media?parent=13059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}