{"id":12810,"date":"2022-11-29T17:24:01","date_gmt":"2022-11-29T14:24:01","guid":{"rendered":"https:\/\/mobitek.com\/what-is-online-reputation-management\/"},"modified":"2024-11-12T16:04:57","modified_gmt":"2024-11-12T13:04:57","slug":"what-is-online-reputation-management","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/what-is-online-reputation-management\/","title":{"rendered":"What is Online Reputation Management?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12810\" class=\"elementor elementor-12810 elementor-11083\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ed5aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ed5aeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625254cb\" data-id=\"625254cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7627ff3 elementor-widget elementor-widget-text-editor\" data-id=\"7627ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOnline reputation management refers to the entirety of the work that allows individuals or businesses to passively or actively change the perception of consumers about any brand. Online itibar y\u00f6netimi \u00e7al\u0131\u015fmalar\u0131 sosyal medya, internette bulunan i\u00e7erikler ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 kapsar. Reputation management can also be carried out through campaigns, promotions and advertisements through offline channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbdd1e elementor-widget elementor-widget-text-editor\" data-id=\"4dbdd1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concepts such as being valued, being a trusted institution\/person, being respected, being taken into account and being taken into account are extremely important for brands in today&#8217;s Internet environment. All of the work to manage the brand&#8217;s image correctly can be realized through reputation management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60343c2 elementor-widget elementor-widget-text-editor\" data-id=\"60343c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order for a brand to build a reputation online, it needs to have integrity of character and act consistently. Good reputation attracts capital, quality staff and customers to the brand. Closely related to financial values and business results, reputation offers companies a highly profitable and potentially promising future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2f9b4 elementor-widget elementor-widget-text-editor\" data-id=\"3e2f9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nowadays it is quite easy to defame a business or brand. Even one dissatisfied customer review of a brand on any site or platform can damage brand identity. With online reputation management, all data published on the internet for the brand or business is analyzed. This prevents reputational damage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec635ed elementor-widget elementor-widget-heading\" data-id=\"ec635ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Methods that can be used in SEO Reputation Management  <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06347c8 elementor-widget elementor-widget-text-editor\" data-id=\"06347c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO techniques are needed to protect and manage reputation management and brand image. Because all posts made on digital channels should be evaluated in terms of brand value. Forum conversations, Internet news and instant content sessions can only be analyzed with SEO tools. The methods and tools that can be used in SEO reputation management can be listed as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43a8ef elementor-widget elementor-widget-text-editor\" data-id=\"c43a8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Reputation Ranger<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb2572 elementor-widget elementor-widget-text-editor\" data-id=\"feb2572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reputation Ranger analyzes and reports on sites in the home sales, bars, restaurants, tourism, automotive sales and service industries.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7277b0 elementor-widget elementor-widget-text-editor\" data-id=\"f7277b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Review Trackers<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-822fa81 elementor-widget elementor-widget-text-editor\" data-id=\"822fa81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By analyzing customer feedback, ReviewTrackers finds and communicates what is being said about a brand on websites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d10ab7 elementor-widget elementor-widget-text-editor\" data-id=\"9d10ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Trackur<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f8a0f elementor-widget elementor-widget-text-editor\" data-id=\"80f8a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trackur, which can also be used to research keywords, is a tool that sends instant notifications if the brand is mentioned.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec114 elementor-widget elementor-widget-text-editor\" data-id=\"e0ec114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Review Concierge<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72380e3 elementor-widget elementor-widget-text-editor\" data-id=\"72380e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Review Concierge, which can be used in the health sector, analyzes the content published on health websites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c349c elementor-widget elementor-widget-text-editor\" data-id=\"03c349c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Social Mention<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f5a02 elementor-widget elementor-widget-text-editor\" data-id=\"24f5a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Mention is free and allows for competitor analysis, brand equity measurement and keyword research.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b96d01 elementor-widget elementor-widget-text-editor\" data-id=\"8b96d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Rankur<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865ae9e elementor-widget elementor-widget-text-editor\" data-id=\"865ae9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rankur is one of the best social media monitoring tools, helping to report what the target audience thinks about the services and products in question. For this reason, it is the most widely used tool in reputation management studies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f17ff elementor-widget elementor-widget-text-editor\" data-id=\"44f17ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Naymz<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e60b1 elementor-widget elementor-widget-text-editor\" data-id=\"47e60b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Measuring activity on social networks, Naymz allows for ideal analysis of follower reactions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21c777 elementor-widget elementor-widget-heading\" data-id=\"b21c777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>E-Commerce SEO Reputation Management  <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8776b2b elementor-widget elementor-widget-text-editor\" data-id=\"8776b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the Internet is more than just a medium for playing games and having fun. In the internet environment, which has turned into a digital world where all needs can be met, users attach great importance to brand identity and prestige as well as the experiences of other users. In this environment with many competitors, it is not easy to gain trust and respect and to market products. For this reason, reputation management studies become more important, especially for e-commerce brands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278c3f5 elementor-widget elementor-widget-text-editor\" data-id=\"278c3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInstantly monitoring the comments made about the products or services offered by the brand is extremely important in reputation management studies. Because negative comments or comments that a product is not liked can spread on social media in a short time. There is a risk that negative comments, opinions or complaints about the brand&#8217;s products or services will appear at the top of search engines. Problems need to be solved quickly to avoid similar negative situations. It is important to use SEO reputation management tools to intervene immediately and protect the image of the e-commerce site. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587bc02 elementor-widget elementor-widget-heading\" data-id=\"587bc02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>What are the Advantages of Online Reputation Management in SEO? <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a6a6d elementor-widget elementor-widget-text-editor\" data-id=\"b6a6a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith the increasing demand for social media and platforms, internet shopping has also increased. Today, most of the users need to do detailed research about shopping sites before shopping online. These searches are easy to do with search engines. Thanks to customer reviews about the site&#8217;s image, reliability and many other topics, it only takes a few minutes to get information. Sites with ideal e-commerce SEO work are ranked first in search engine result lists, and users tend to visit top-ranked sites. Any negative comments on the e-commerce site that ranks first thanks to search engine optimization can cause negative results. Immediate intervention to actively viewed and visited e-commerce sites is only possible with reputation management studies. The advantages of online reputation management in SEO can be listed as follows: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b8a8d elementor-widget elementor-widget-text-editor\" data-id=\"16b8a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Content that negatively affects the prestige of brands is spammy content and comments. With reputation management activities, such comments are immediately intervened.<\/li>\n<li>Just like the immediate response to negative comments, giving feedback to positive comments in an efficient manner is extremely important for brand identity. It is possible to provide productive feedback through reputation management efforts.<\/li>\n<li>Negative comments, as well as false news and complaints about the brand, need to be managed professionally. Through online reputation management, it is possible to turn events that are seen as threats to the brand into opportunities and strengthen the brand position.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daec1df elementor-widget elementor-widget-text-editor\" data-id=\"daec1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOnline reputation management works are brand-specific and it is important that they are carried out by professionals. Reputation management done in the ideal way increases brand value. A brand that is respected by users in the sector has a long operational life. Even if it offers high-priced products or services, it is preferred as a priority. For these reasons, every brand and business with growth targets should pay attention to reputation management efforts.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online reputation management refers to the entirety of the work that allows individuals or businesses to passively or actively change the perception of consumers about any brand. Online itibar y\u00f6netimi \u00e7al\u0131\u015fmalar\u0131 sosyal medya, internette bulunan i\u00e7erikler ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 kapsar. Reputation management can also be carried out through campaigns, promotions and advertisements through offline channels.&hellip; <a class=\"more-link\" href=\"https:\/\/mobitek.com\/en\/what-is-online-reputation-management\/\">Continue reading <span class=\"screen-reader-text\">What is Online Reputation Management?<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":12298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-12810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/comments?post=12810"}],"version-history":[{"count":5,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12810\/revisions"}],"predecessor-version":[{"id":22349,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12810\/revisions\/22349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media\/12298"}],"wp:attachment":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media?parent=12810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/categories?post=12810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/tags?post=12810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}