{"id":12816,"date":"2022-06-29T14:21:44","date_gmt":"2022-06-29T14:21:44","guid":{"rendered":"https:\/\/mobitek.com\/how-much-revenue-are-you-losing-from-organic-traffic-drops\/"},"modified":"2024-08-19T14:06:24","modified_gmt":"2024-08-19T14:06:24","slug":"how-much-revenue-are-you-losing-from-organic-traffic-drops","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/how-much-revenue-are-you-losing-from-organic-traffic-drops\/","title":{"rendered":"How Much Revenue Are You Losing from Organic Traffic Drops?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12816\" class=\"elementor elementor-12816 elementor-10966\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d423f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d423f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac72bef\" data-id=\"ac72bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f195f elementor-widget elementor-widget-text-editor\" data-id=\"75f195f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you are wondering why your organic traffic is dropping, you should know that there are many different answers to this question. To get the right answer, you need to know how to discover organic traffic loss, then identify what could be causing it, and finally find out what you can do to get rid of it. This way, you can eliminate the factors causing a decline in your organic traffic and improve the efficiency of your website. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb6ec6 elementor-widget elementor-widget-text-editor\" data-id=\"3fb6ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Why is our organic traffic dropping?&#8221; is a question that causes concern and distress for many people today, from SEO experts to business owners, marketers to stakeholders. Because organic traffic means customers. The customer appears as revenue. Knowing this, everyone inevitably wants to avoid organic traffic drops.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296bd55 elementor-widget elementor-widget-text-editor\" data-id=\"296bd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn order to manage your site much more effectively, make much safer business decisions and gain more stakeholders, you must first determine why your organic traffic is dropping. However, only by achieving this will you have the opportunity to reach your desired outcomes in other areas as well. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760dcb6 elementor-widget elementor-widget-text-editor\" data-id=\"760dcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWayne Cichanski, Vice President of Search and Site Experience, shared numerous tips that can help you with this topic during a seminar at iQuanti on March 16. We wanted to provide a brief summary of what was discussed in the webinar to help you overcome these issues and discover the reasons behind your declining organic traffic, so you can make the necessary adjustments. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0764e27 elementor-widget elementor-widget-heading\" data-id=\"0764e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Identify the Causes of Traffic Declines <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b69d6b elementor-widget elementor-widget-text-editor\" data-id=\"5b69d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne of the most curious topics in the digital world is the causes of organic traffic declines. These types of declines, which can have a wide range of causes, require a meticulous approach to identify the true reason, along with accurate evaluations. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea9500 elementor-widget elementor-widget-text-editor\" data-id=\"3ea9500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHowever, there are basically three different triggers for organic traffic drops. Each of these is linked to the other and together they cause the fall to take place. These triggers are as follows: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906dd2d elementor-widget elementor-widget-text-editor\" data-id=\"906dd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Change in search results<\/li>\n<li>Volume change<\/li>\n<li>Change in click-through rate<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373d868 elementor-widget elementor-widget-text-editor\" data-id=\"373d868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn fact, there is a classic formula you should consider at this point: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3af1f elementor-widget elementor-widget-text-editor\" data-id=\"6f3af1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong><em>Volume * Click-through rate = Organic traffic<\/em><\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b73d68 elementor-widget elementor-widget-text-editor\" data-id=\"1b73d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To reach the most effective solution at this point, you need to know the elements, understand the changes, know the math and move forward to solve the problem. Only in this way can you take the necessary actions and understand the real reason for the decline in your organic traffic and troubleshoot the problems.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f411a24 elementor-widget elementor-widget-heading\" data-id=\"f411a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>How to Identify an Algorithmic Decline <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1972b elementor-widget elementor-widget-text-editor\" data-id=\"7d1972b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen an algorithmic drop occurs on your website, it&#8217;s important to know how to detect it. This way, you can convey the necessary information about the current decline to the relevant individuals and guide them effectively to take the right steps for correcting the situation. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2a4fd elementor-widget elementor-widget-text-editor\" data-id=\"1e2a4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt this point, it is necessary to determine whether the organic traffic decline is continuous or whether there is a sharp decline at certain times. If there is a continuous decline, that is, if there is a steady decline in traffic, it means that one of two factors has caused this situation. Either your website has lost its authority or your competitors have become more authoritative than you. The situation we refer to as website authority actually involves the links and domains that direct traffic to your site. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44a259 elementor-widget elementor-widget-text-editor\" data-id=\"b44a259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf the drop has happened suddenly in a short period of time, it is likely that there has been a change in the algorithms and this has caused a sudden drop in your website&#8217;s organic traffic. In such times, performing the necessary optimization efforts in line with the updated algorithms becomes the solution to this sudden decline. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b207214 elementor-widget elementor-widget-heading\" data-id=\"b207214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Learn How to Calculate Revenue Loss <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c38ff5 elementor-widget elementor-widget-text-editor\" data-id=\"6c38ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA drop in your organic traffic will directly lead to a drop in your revenue. It is to your advantage to learn how to calculate lost income at such times. For example, if a page on your website typically receives 12,120 visits per month but currently only gets 7,244, there is an average traffic decline of 59.7%. This situation inevitably leads to a significant loss of revenue. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6025c11 elementor-widget elementor-widget-text-editor\" data-id=\"6025c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you wish, you can use the formula provided in the seminar to determine how much of the organic traffic decline is due to rankings, volume, or click-through rates, allowing you to clearly and accurately identify the reasons behind the decline. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688d487 elementor-widget elementor-widget-text-editor\" data-id=\"688d487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is advantageous if you can calculate the loss of income in this process. Since you have accurate data, you can make informed decisions and create successful solutions by communicating effectively with the relevant people. Because such calculations give you the insight you need. You can also decide which situation is more costly for you and make direct improvements in areas where organic traffic is declining.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0361c elementor-widget elementor-widget-heading\" data-id=\"5c0361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>How to Recover Lost Revenue <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca34cb4 elementor-widget elementor-widget-text-editor\" data-id=\"ca34cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou may have lost revenue due to your organic traffic falling for various reasons. In order to recover lost income at this point, you first need to understand very well what you can and cannot control. Because income losses due to factors beyond your control cannot be recovered. For example; \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f34c3 elementor-widget elementor-widget-text-editor\" data-id=\"a1f34c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Situations related to authority can be corrected,<\/li>\n<li>The volume is out of your control and cannot be corrected.<\/li>\n<li>The click-through rate, while fixable, is quite challenging.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32d321 elementor-widget elementor-widget-heading\" data-id=\"c32d321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>What to Do If Organic Traffic Decline Cannot Be Corrected <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ab33b elementor-widget elementor-widget-text-editor\" data-id=\"72ab33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you&#8217;re having trouble fixing organic traffic decline and the decline continues or you&#8217;re not getting the desired uplift, you may be concerned about what to do. In such cases, you can first examine the loss of income according to each item, thus gaining transparency about how much income you can generate and setting realistic expectations. To achieve this, it is crucial to know the answers to the following questions and to act with careful attention to the action points. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b650474 elementor-widget elementor-widget-text-editor\" data-id=\"b650474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Did another internal page collect organic traffic?<\/li>\n<li>Where did the volume shift?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdba7dd elementor-widget elementor-widget-text-editor\" data-id=\"bdba7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt is also important to redefine the core purpose of the areas of decline. In the process, you also need to acquire data that is ideal for the new volume. By paying attention to all these details, you can perform a much deeper and more effective work in recovering your traffic. You should remember that almost every website experiences a drop in organic traffic. At this point, it is important to be prepared for such situations. This way, you can quickly develop effective solutions and easily overcome the problem. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are wondering why your organic traffic is dropping, you should know that there are many different answers to this question. To get the right answer, you need to know how to discover organic traffic loss, then identify what could be causing it, and finally find out what you can do to get rid&hellip; <a class=\"more-link\" href=\"https:\/\/mobitek.com\/en\/how-much-revenue-are-you-losing-from-organic-traffic-drops\/\">Continue reading <span class=\"screen-reader-text\">How Much Revenue Are You Losing from Organic Traffic Drops?<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":12350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-12816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"_links":{"self":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/comments?post=12816"}],"version-history":[{"count":4,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12816\/revisions"}],"predecessor-version":[{"id":15487,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12816\/revisions\/15487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media\/12350"}],"wp:attachment":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media?parent=12816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/categories?post=12816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/tags?post=12816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}