{"id":12830,"date":"2025-07-08T10:03:00","date_gmt":"2025-07-08T07:03:00","guid":{"rendered":"https:\/\/mobitek.com\/what-is-kpi-what-are-examples-how-is-it-applied\/"},"modified":"2024-08-19T13:53:06","modified_gmt":"2024-08-19T13:53:06","slug":"what-is-kpi-what-are-examples-how-is-it-applied","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/what-is-kpi-what-are-examples-how-is-it-applied\/","title":{"rendered":"What is KPI, What are Examples, How is it Applied?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe success or failure of every outcome of marketing strategies in business can be measured precisely. This is the biggest benefit of online marketing for traders. But when it comes to marketing, how exactly can strategy data be measured? Or how to make online marketing successes understandable? It is possible to answer this question with KPIs. But first you need to know “What is a KPI?”. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA key performance indicator, or KPI for short, is a measurement system that can be used to gauge the performance of an organization or company’s activities. There are many different KPIs for different business areas and activities. Easy-to-understand performance indicators can be used to continuously monitor goal achievement. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKPIs are metrics used to measure, present and review the performance of various activities of an organization or business. In a company, there are many KPIs that can be used for different areas and business processes. The KPI can refer, for example, to a single employee, a department, practices or the whole company. A key performance indicator shows whether and to what extent a specific target has been achieved. It also shows whether the marketing areas or system is fulfilling its purpose. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to Determine KPIs? <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKPIs (Key Performance Indicators) make the success and progress of online marketing measures measurable and comparable. In this whole process, KPIs can be said to be simple and understandable key performance indicators. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn order to reach clear results with KPIs, it is necessary to utilize clear data. In short, it is true for every system and company: there are no “right” KPIs. Depending on the relevant company objectives, KPIs should be identified and implemented. However, there are some general criteria that can be applied when determining KPIs. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo give you an idea of which metrics you can measure, here are some examples of important KPIs from the marketing field. These are: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Conversion rate,<\/li>\n
  • Target rate,<\/li>\n
  • Display\/access,<\/li>\n
  • Click Through Rate (CTR),<\/li>\n
  • Exit Rate,<\/li>\n
  • Number of visitors,<\/li>\n
  • Unique visits,<\/li>\n
  • ROAS (Return on Advertising Spend),<\/li>\n
  • Sales volume,<\/li>\n
  • Cost per click – CPC,<\/li>\n
  • Total expense calculations,<\/li>\n
  • Daily cost,<\/li>\n
  • Cost per lead (CPL),<\/li>\n
  • Interaction rate.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tIt is also possible to multiply the data in this list or determine it according to the marketing strategy. The important thing is to evaluate the data in line with the company’s marketing strategy and way of working. The above data is adaptable to almost every e-commerce system. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Why are KPIs Important? <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tKPIs can be used to measure both the performance of individual business areas and the success of the entire company. Strategizing with KPIs in marketing helps you create a basis for decisions about the future and goals. Indeed, seeing and analyzing the present correctly is the golden rule for making the right investments in the future. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tSince performance and success are only tangible through KPIs, they should be an essential part of an online marketing strategy. The KPI will thus help to sharpen organizational goals. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tThe use of KPIs is also prominent in the field of information technology. KPI in the IT environment, for example: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Determining the performance of an online store,<\/li>\n
    • Checking the effectiveness of SEO measures,<\/li>\n
    • Monitor the performance of IT systems,<\/li>\n
    • Used to determine the success of online marketing.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tIt is possible to achieve professionalism with KPI in many areas. Marketing areas where KPIs are used are usually the following: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Marketing<\/li>\n
      • Sale<\/li>\n
      • Logistics<\/li>\n
      • Project management<\/li>\n
      • IT operations<\/li>\n
      • Accounting<\/li>\n
      • Customer Service<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        In many areas such as these, KPI is a tool to professionalize the marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        What are the Types of KPIs? <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\tKPI types vary according to their areas of use. Depending on which area you will use it in, it is possible to benefit from various KPI formats. In general, there are many different types of KPIs, depending on the specific purpose and the KPI chosen to measure it. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\tIn general, there are many different types of KPIs, depending on the specific purpose and the KPI chosen to measure it. Financial KPI refers to all the key figures that affect a company’s cash flow, liabilities or assets. For example, metrics representing net profit or the ratio of current assets to current liabilities are considered in this area. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\tNon-financial KPIs refer to all indicators that are not directly related to the company’s cash flow, liabilities or assets. A more detailed list of KPI types is as follows: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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