{"id":12857,"date":"2019-12-06T15:16:33","date_gmt":"2019-12-06T15:16:33","guid":{"rendered":"https:\/\/mobitek.com\/what-is-the-landing-page-experience\/"},"modified":"2024-08-19T14:10:40","modified_gmt":"2024-08-19T14:10:40","slug":"what-is-the-landing-page-experience","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/what-is-the-landing-page-experience\/","title":{"rendered":"What is the Landing Page Experience?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12857\" class=\"elementor elementor-12857 elementor-8347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffddebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffddebe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73a60ca\" data-id=\"73a60ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a80af8 elementor-widget elementor-widget-text-editor\" data-id=\"7a80af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><ins>Landing page experience<\/ins> refers to the experience users have on the page they are directed to after clicking on a relevant link from a search engine results page, advertisement or social media post.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b2802 elementor-widget elementor-widget-text-editor\" data-id=\"f2b2802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe usefulness, clarity, and relevance of landing pages to keywords play a significant role in determining the landing page experience. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43affa7 elementor-widget elementor-widget-heading\" data-id=\"43affa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improving Landing Page Experience <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de028e elementor-widget elementor-widget-text-editor\" data-id=\"0de028e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor a seamless and successful <ins>landing page experience<\/ins>, you can meet the following: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807c733 elementor-widget elementor-widget-text-editor\" data-id=\"807c733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>The relevance of the ad and keywords should align &nbsp; with the landing page.<\/li>\n<li>Your landing pages should open quickly. To test how fast these pages open, you can easily use the Insights tool and test page speed here. If you can&#8217;t get enough speed on your page, you can start improving it by making various optimizations,<\/li>\n<li>Your landing pages should be comfortable for users to navigate and use, and they should be able to find everything they are looking for.<\/li>\n<li>You should avoid duplicate landing pages!<\/li>\n<li>You should clearly explain your products or services on the landing page!<\/li>\n<li>Avoid using unnecessary pop-ups on your page. Such applications will cause eye fatigue in users.<\/li>\n<li>The sub-heading and the main heading should be related to each other; you should include details in the sub-heading.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6cf36 elementor-widget elementor-widget-heading\" data-id=\"4c6cf36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1- Landing Page Relevance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616c733 elementor-widget elementor-widget-text-editor\" data-id=\"616c733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Does the content match the proposed description?<\/strong>  Users will find your URL somewhere on the Internet, such as a search engine results page, social media posts, banners, internal links, etc. through the people of the world. Is the description (ad content, link text, meta description, or any other form) relevant to what users find on your page? &nbsp;If the user is looking for features of Mercedes cars, they may not want to learn about other cars (other models) or the Mercedes E series (a specific model of the same brand). The degree of authenticity is a very important indicator of user satisfaction with the page.<\/li>\n<li><strong>Audience needs:<\/strong> Trying to please everyone will probably lead to no one being satisfied, so you need to first decide who your target audience is and make sure your content fits their needs and interests.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df436a7 elementor-widget elementor-widget-heading\" data-id=\"df436a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2- Page Load Time <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065f11a elementor-widget elementor-widget-text-editor\" data-id=\"065f11a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPage load time is an important component of the landing page experience. A long loading time can cause users to leave your page before it fully loads. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa12d1c elementor-widget elementor-widget-heading\" data-id=\"aa12d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of Navigation on the Page <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990c19b elementor-widget elementor-widget-text-editor\" data-id=\"990c19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are two different ways to navigate: from inside your page and through your website! Since mobile visitors are a significant portion of visitors, you need to think about desktop and mobile browsing as separate issues. None of them should overshadow the others. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79600df elementor-widget elementor-widget-heading\" data-id=\"79600df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4- Content Uniqueness <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ab5db elementor-widget elementor-widget-text-editor\" data-id=\"b0ab5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExcept for users who are completely unfamiliar with the topic, your visitors take some experiences and expectations from your page based on previously visited pages. You can delight your users if you go beyond their expectations. The uniqueness of the content is one of the biggest solutions to this challenge. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c7e2e elementor-widget elementor-widget-heading\" data-id=\"76c7e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5- Page Freshness <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a4f4 elementor-widget elementor-widget-text-editor\" data-id=\"6b8a4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo one wants to read old content (except historical researchers, of course). Page freshness can be evaluated from two different perspectives: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c154d4 elementor-widget elementor-widget-text-editor\" data-id=\"1c154d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Freshness of content: <\/strong>Let&#8217;s say there is a content that lists the latest books on content marketing, but the most recent book on the list is from 2010. This will absolutely ruin your experience. Therefore, providing the user with the most up-to-date information on the topic will be an important aspect of freshness.<\/li>\n<li><strong>Freshness of context:<\/strong> A definition you are looking for may not necessarily be current. For example, you wanted to access content about a known law of physics. This contextual information may be decades old. In this case, you can give your content an up-to-date context by referring to various recent scientific studies that show that the article is new<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1197588 elementor-widget elementor-widget-heading\" data-id=\"1197588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6- Time on Page <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e818fff elementor-widget elementor-widget-text-editor\" data-id=\"e818fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAll the above factors affect the length of stay in one way or another. So, you can think of length of stay as a dependent variable, not an independent variable. However, in addition to all the factors mentioned above, the length of the content can affect dwell time, and considering dwell time as an indicator of the landing page experience seems reasonable. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da3272 elementor-widget elementor-widget-heading\" data-id=\"6da3272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7-Page Structure <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2746296 elementor-widget elementor-widget-text-editor\" data-id=\"2746296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of H1 and H2 tags and bulleted lists and bold fonts and graphics are important to get better SEO scores. Beyond that, the enhanced reading experience provides more dwell time and reduces bounce rate, and the Google learning machine automatically learns that you are the right solution for the user query.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b350cdc elementor-widget elementor-widget-text-editor\" data-id=\"b350cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To achieve a good <strong>Google Ads landing page<\/strong> experience and be successful, start implementing the above points!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Landing page experience refers to the experience users have on the page they are directed to after clicking on a relevant link from a search engine results page, advertisement or social media post. The usefulness, clarity, and relevance of landing pages to keywords play a significant role in determining the landing page experience. Improving Landing&hellip; <a class=\"more-link\" href=\"https:\/\/mobitek.com\/en\/what-is-the-landing-page-experience\/\">Continue reading <span class=\"screen-reader-text\">What is the Landing Page Experience?<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":12435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[],"class_list":["post-12857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-performance-marketing","entry"],"_links":{"self":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/comments?post=12857"}],"version-history":[{"count":3,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12857\/revisions"}],"predecessor-version":[{"id":15558,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12857\/revisions\/15558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media\/12435"}],"wp:attachment":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media?parent=12857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/categories?post=12857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/tags?post=12857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}