{"id":12907,"date":"2019-09-23T09:30:42","date_gmt":"2019-09-23T06:30:42","guid":{"rendered":"https:\/\/mobitek.com\/importance-of-favicon-for-seo\/"},"modified":"2024-08-19T13:56:18","modified_gmt":"2024-08-19T13:56:18","slug":"importance-of-favicon-for-seo","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/importance-of-favicon-for-seo\/","title":{"rendered":"Importance of Favicon for SEO"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tA favicon is an icon that visually represents a website or brand. These are the small images (set to 16\u00d76 pixels by default) that appear in Google’s mobile search results alongside page titles and in areas such as browser tabs, bookmarks and history information. Ideally, a website’s favicon should be the same as the logo of the company that owns that website. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHere is how Mobitek’s favicon appears in the Google Chrome browser tab when you visit the site: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mobitek\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHere is the Mobitek favicon in Google Chrome’s bookmarks: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAnd this is the favicon in Google Chrome’s browser history: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"tarayici\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIf a page does not have a favicon listed in the source code, the browser will show a generic icon like the one below: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"tarayicida\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSome companies that create web applications, such as Google, use a different favicon for each application or web service. Here is a browser with Google Drive, Google Maps and Google Search Console open: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFavicons are added to a field in the section by adding the following line of code: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<link rel=”shortcut icon” href=”https:\/\/www.example.com\/favicon.ico” \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThe URL listed in the link is the path to the image file. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor Favicons it is recommended to use the .ico format, which is the file format specifically used to save icons, but all major browsers also support PNG and (static-motionless) GIF files. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Short History of Favicons <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis name was originally used by Microsoft’s Internet Explorer, now known as Edge. The word “favicon” is a combination of “favorite” and “icon”. The name makes sense, since its original purpose was to be displayed next to URLs in the browser’s favorites bar. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis file first appeared in Microsoft’s Internet Explorer 5 released in March 1999, and in December 1999 the favicon was standardized by the World Wide Web Consortium (W3C) with the Hypertext Markup Language (HTML) recommendation. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Favicons and Their Impact on SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFavicons has no direct impact on search engine optimization or the ranking of a page in search results. However, when Google shows a page in mobile search results, it also displays the favicon of that website: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"web\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPages that do not have a favicon or use an image that violates Google’s favicon rules will have a default icon next to the URL instead of the specified icon. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"urlnin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThanks to this change by Google, branding has become more important than ever in the SEO world. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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People who do SEO work<\/strong> are aware of how important it is to add a favicon to your site and always recommend it to their clients, because when Google crawls a page, it automatically tries to access the URL https:\/\/www.yoursite.com\/favicon.ico. So if you don’t have a favicon, Google will get a 404 error just like the pages on your website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tHowever, Google has not explained what role favicons play in ranking. Also, Google is usually smart enough to realize that a non-existent favicon URL that returns a 404 is not indicative of an unhealthy website. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Favicons Beyond SEO Value <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn 2015, the Nielsen Norman Group (a UX consulting group) published a study examining users’ behavior when buying clothes online. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhat they found is that customers follow this basic process: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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