{"id":12909,"date":"2019-09-24T09:30:29","date_gmt":"2019-09-24T09:30:29","guid":{"rendered":"https:\/\/mobitek.com\/how-to-choose-a-keyword\/"},"modified":"2024-08-19T13:56:14","modified_gmt":"2024-08-19T13:56:14","slug":"how-to-choose-a-keyword","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/how-to-choose-a-keyword\/","title":{"rendered":"How to Choose a Keyword?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12909\" class=\"elementor elementor-12909 elementor-8045\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd12b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd12b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c5bd2\" data-id=\"30c5bd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da14238 elementor-widget elementor-widget-text-editor\" data-id=\"da14238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKeywords are words and phrases that people use when searching for information and content online. They also include ideas and topics about what the content of a web page is about. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8ef3d elementor-widget elementor-widget-text-editor\" data-id=\"0a8ef3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle uses keywords to assess the relevance of a page&#8217;s content to a user&#8217;s search query. The more relevant your content is to a keyword, the more likely someone is to find you. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c2c0 elementor-widget elementor-widget-text-editor\" data-id=\"1f5c2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding the right keywords for your website is one of the most important things you can do in your SEO efforts. If you target the wrong keywords, you&#8217;ll waste time and money without realizing it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e060d6 elementor-widget elementor-widget-text-editor\" data-id=\"9e060d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou need to do keyword research to find the wrong keywords and avoid using them. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033915f elementor-widget elementor-widget-text-editor\" data-id=\"033915f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis is a guide to help website owners, SEO beginners, multichannel marketers, SEO agencies and other digital marketers. In summary, here is what you can do about it; \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcaca1 elementor-widget elementor-widget-text-editor\" data-id=\"8bcaca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Find out exactly what keyword research is<\/li>\n<li>Evaluate your existing keywords and their performance<\/li>\n<li>Find available opportunities<\/li>\n<li>Organize your keyword research effort<\/li>\n<li>Find brand new keywords for your site<\/li>\n<li>Choose the right keywords for a website<\/li>\n<li>Gain insight into the keywords your competitors are using<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31db7f elementor-widget elementor-widget-heading\" data-id=\"d31db7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Keyword Research? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1f045 elementor-widget elementor-widget-text-editor\" data-id=\"8e1f045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKeyword research is the process of finding the words and phrases that people use when they search for information and content about your website and business online. When it comes to digital marketing, keyword research will form the basis of your content. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66aeae elementor-widget elementor-widget-text-editor\" data-id=\"c66aeae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKeyword research shows you not only the right keywords to target, but also what your customers expect from you. Keyword research helps you not only sell more products but also acquire and retain more customers. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0c573 elementor-widget elementor-widget-heading\" data-id=\"2b0c573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to do Keyword Research for SEO? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9903d elementor-widget elementor-widget-text-editor\" data-id=\"fd9903d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe first of these steps will only apply to those with a website that has been around for a while, the other 4 apply to everyone. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998f5d9 elementor-widget elementor-widget-image\" data-id=\"998f5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"166\" src=\"https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/anahtar-kelime-calismasi.webp\" class=\"attachment-full size-full wp-image-15015\" alt=\"anahtar kelime calismasi\" srcset=\"https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/anahtar-kelime-calismasi.webp 820w, https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/anahtar-kelime-calismasi-300x61.webp 300w, https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/anahtar-kelime-calismasi-768x155.webp 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" style=\"width:100%;height:20.24%;max-width:820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd195eb elementor-widget elementor-widget-heading\" data-id=\"dd195eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Evaluate your current performance! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13649e elementor-widget elementor-widget-text-editor\" data-id=\"d13649e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis step means finding out what keywords your site is already searching for. The best place to start is Google itself with the Google Search Console. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02ef4d elementor-widget elementor-widget-image\" data-id=\"e02ef4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/google-search-console.webp\" class=\"attachment-full size-full wp-image-15017\" alt=\"google search console\" srcset=\"https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/google-search-console.webp 1024w, https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/google-search-console-300x162.webp 300w, https:\/\/mobitek.com\/wp-content\/uploads\/2019\/09\/google-search-console-768x414.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"width:100%;height:53.91%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355c245 elementor-widget elementor-widget-text-editor\" data-id=\"355c245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe main disadvantage of your site&#8217;s Search Console data is that it does not include search volume. This may not matter for many sites, but it can be a problem for really big websites (e-commerce, news, big content publishers, etc.). \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97c18b elementor-widget elementor-widget-heading\" data-id=\"b97c18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create keywords grouped by relevant topics <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e790f82 elementor-widget elementor-widget-text-editor\" data-id=\"e790f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe main disadvantage of your site&#8217;s Search Console data is that it does not include search volume. This may not matter for many sites, but it can be a problem for really big websites (e-commerce, news, big content publishers, etc.). \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0827cfa elementor-widget elementor-widget-heading\" data-id=\"0827cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><i>First approach <\/i>Monetization <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d563695 elementor-widget elementor-widget-text-editor\" data-id=\"d563695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis is a fairly simple option. You can associate your buckets with the services, products and\/or categories of your business \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2104422 elementor-widget elementor-widget-text-editor\" data-id=\"2104422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><em>Second approach<\/em><\/strong> Niche \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f082de elementor-widget elementor-widget-text-editor\" data-id=\"9f082de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNiche starts with the general niche of your website (industry, type of business) and expands to longer and longer tail keywords until you find opportunities for your site. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddc0c9 elementor-widget elementor-widget-text-editor\" data-id=\"7ddc0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor example, a website that publishes music reviews starts with the keyword &#8220;music review&#8221;. You can then use different keyword research tools to find new keywords outside of that niche, or you can go directly to the source and find new keyword topics from Google. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba6b3f elementor-widget elementor-widget-heading\" data-id=\"cba6b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Find new keyword ideas <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d43b2f elementor-widget elementor-widget-text-editor\" data-id=\"9d43b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNow that you have a starting list of existing keywords and the topics your website will target, it&#8217;s time to explore new keyword possibilities to help people find your content. You can do this step by continuing with the niche down method unless you fill out a spreadsheet with keyword possibilities. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab9fe elementor-widget elementor-widget-heading\" data-id=\"e9ab9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Choose the right keywords <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3611e elementor-widget elementor-widget-text-editor\" data-id=\"8e3611e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoosing the right keywords is not entirely based on difficulty and search volume. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86287c7 elementor-widget elementor-widget-text-editor\" data-id=\"86287c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour keywords should align with your overall marketing strategy. Ask yourself this question: &#8220;How will you attract people at each stage of the buying cycle and help move them to the next stage?&#8221; \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7675f7f elementor-widget elementor-widget-heading\" data-id=\"7675f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Study your competitors <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e870e elementor-widget elementor-widget-text-editor\" data-id=\"62e870e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRemember; your competitors are also doing keyword research. Chances are, they found some unique keyword opportunities that you didn&#8217;t discover. Fortunately, there is no reason why you shouldn&#8217;t use these ideas too! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keywords are words and phrases that people use when searching for information and content online. They also include ideas and topics about what the content of a web page is about. Google uses keywords to assess the relevance of a page&#8217;s content to a user&#8217;s search query. The more relevant your content is to a&hellip; <a class=\"more-link\" href=\"https:\/\/mobitek.com\/en\/how-to-choose-a-keyword\/\">Continue reading <span class=\"screen-reader-text\">How to Choose a Keyword?<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":12521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-12909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/comments?post=12909"}],"version-history":[{"count":2,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12909\/revisions"}],"predecessor-version":[{"id":15654,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/posts\/12909\/revisions\/15654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media\/12521"}],"wp:attachment":[{"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/media?parent=12909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/categories?post=12909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobitek.com\/en\/wp-json\/wp\/v2\/tags?post=12909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}