{"id":12910,"date":"2019-10-01T09:30:03","date_gmt":"2019-10-01T06:30:03","guid":{"rendered":"https:\/\/mobitek.com\/alt-tag-what-is-alt-text-and-what-does-it-do\/"},"modified":"2024-08-19T13:55:57","modified_gmt":"2024-08-19T13:55:57","slug":"alt-tag-what-is-alt-text-and-what-does-it-do","status":"publish","type":"post","link":"https:\/\/mobitek.com\/en\/alt-tag-what-is-alt-text-and-what-does-it-do\/","title":{"rendered":"Alt Tag, What is Alt Text? and What Does It Do?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tIn this blog post, we will look at the differences between the image alt tag, the image title text and the name of the image file and give you some suggestions on how to optimize them. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alt Tag, Alt Text? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you think of image alt text, the term that comes to mind is “alt tag”. The so-called “alt tag” is a misnomer because “alt text” or “alt text” is an alternative text attribute of the image tag. There is this confusion in the SEO world, and everyone has a different understanding in their minds when these concepts are mentioned.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tAlternative text is used to decipher what the image is about, for example by screen readers for the visually impaired. Therefore, according to the 3C Accessibility Guidelines, for code to be considered valid by W3C, it is necessary to include both image alt text and image title text for important images on the page. For non-trivial design-based images, empty alt text properties can be used. In this case, screen readers will skip the picture. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Image Alt Text\" What is it? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAlt text or alternative text is used to describe an image as “alternative”. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe primary purpose of the alt text is therefore to make images more accessible to screen reader users in order to make the web more accessible according to W3C accessibility guidelines. As a rule, the alt text should include targeted keyword optimization in a context that explains what the image is about. If no alternative text is available for the image, the content will be shown as a blank image. Image alt text is the text displayed in place of a blank image. Since Google cannot crawl images in depth and often cannot fully crawl text, it focuses on the alternative text when trying to understand what the image is. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIt is important to note the W3C’s Accessibility Guidelines for Alternative Text: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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