360° Media Projects

360° media projects are a high-impact marketing process in which offline media channels such as TV, outdoor, newspapers and magazines are planned in coordination with digital technology and media channels.

Which communication activities will be carried out to achieve the marketing objective? Communication objectives give us an idea of this.

What do we aim to achieve with the communication activities to be carried out, what will change as a result?

Communication activities are designed to change roughly 3 things in the consumer:

Communication objectives determine what consumers will know, think, feel and do as a result of communication activities.

As Mobitek, while developing 360 media projects, we analyze the business and marketing goals of our brands, determine the channels and touch points that meet these goals and create a coordinated access plan.

In planning, the frequency of the target audience’s media consumption and the suitability of the media and channels to brand insights are determined with Mobitek tools.