Remarketing allows you to reach people who have previously interacted with your brand or connected systems. Website visitor cookies, SMS data, phone data and other permission-based data can be reused to reach these users again.
Remarketing and retargeting are different names for the same core concept: targeting users again. In Google Ads this is generally called remarketing, while other platforms may call it retargeting.
Remarketing allows you to reach people who have previously interacted with your brand or connected systems. Website visitor cookies, SMS data, phone data and other permission-based data can be reused to reach these users again.
Remarketing and retargeting are different names for the same core concept: targeting users again. In Google Ads this is generally called remarketing, while other platforms may call it retargeting.
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