The concept of influencer marketing has been translated into Turkish with meanings such as recommendation marketing, phenomenon marketing, influence marketing, interactive marketing and digital opinion leadership. People who have a strong audience on a social media platform and whose opinions are valued in their content field are defined as influencers.
In the pre-internet era, the concept of the marketing funnel, consisting of noticing, thinking and buying stages, was used to explain consumers decision-making processes. Today, where consumers share experiences on social media, that funnel is supported by user comments.
Influencers can be divided into micro and macro influencers. Macro influencers have a large following and do not have detailed knowledge of their followers characteristics and tendencies. Micro influencers have fewer followers, but stronger communication and direct influence on the consumer social graph. As Mobitek, we manage the identification of influencers suitable for brand goals and profile, content planning, buying and reporting processes.
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Mobitek is an integrated SEO agency that produces data-driven digital marketing solutions in Turkey and around the world. With over 20 years of experience and expert staff, Mobitek provides performance and solution-oriented marketing services to brands.