In TV advertising campaigns, the work required to reach the right target audience using TV channels with high reach, low cost and sufficient frequency is called TV media planning.
In campaigns with successful media planning, the target audience is reached, the campaign is sufficiently publicized, the target audience that sees the campaign takes action and the campaign achieves sufficient frequency with an efficient budget.
The time period between 20:00 and 23:00, when television channels are most watched, is called prime time. The time between 07:00 and 20:00 is called off prime time. The time outside these intervals is called late prime time.
Television commercials are one of the most convenient channels for creative advertising work and reach a large part of the target audience. This is why television commercials remain popular.
Advertising sales of television channels are made by TV advertising agencies. It is possible to achieve success with TV media planning made with experienced TV advertising agencies that use the right strategies.
TV commercials broadcast between TV programs are called break ads. Break ads can run for 12 minutes in one hour.
TV ads that appear at the bottom of the screen while the TV program is broadcast are called band ads. Band ads can run every 10 minutes.
The ads that appear in the corners of the screen while the TV program is broadcast are called virtual logos. Virtual logo ads can run every 5 minutes.
CPP is the amount of money paid for a rating earned per second.
Rating is the audience rate that enables the measurement of the impact of television advertisements on the target audience. It expresses the average percentage of viewers per minute of a program or time slot.
The gross viewership of an advertisement on television channels over a certain period of time is the sum of the ratings received by each aired advertisement.
Viewership share shows the share that the TV channel has received from all viewers in a certain time interval.
You can contact Mobitek Performance Marketing Group for a successful TV advertising campaign.
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