Technical SEO
Crawlability, indexing, site speed (Core Web Vitals), mobile compatibility and structured data (schema).
Your website may not be visible enough in search results. Or traffic may be coming in without converting into forms, quotes, phone calls or sales at the level you expect.
We do not evaluate SEO through ranking changes alone. The goal is to improve visibility on searches that carry value for your business and to increase the organic channel’s capacity to generate demand and revenue. To do that, we bring technical work, the content system, off-site signals and the measurement plan into a single roadmap.
Request an OfferWe work with brands such as Arçelik, Beko, Vakko, Loft, Kiğılı and Saat&Saat, managing SEO programs with technical expertise, content planning and regular reporting.









An SEO agency — or, as it is commonly called, an SEO company — is an expert team that makes it easier for search engines to find, crawl and understand a website, while also helping users reach the information they are looking for with a better experience. Technical SEO, content strategy, on-page optimization, off-site visibility and performance analysis are the core parts of this work.
The goal is sustainable visibility and qualified traffic on the right keywords, without depending on an advertising budget.
Crawlability, indexing, site speed (Core Web Vitals), mobile compatibility and structured data (schema).
Content aligned with search intent, title/meta optimization, internal linking and topical authority.
Lasting backlinks from authoritative sources and digital PR to grow domain authority healthily.
An agency’s job is not simply to prepare a keyword list or send a monthly ranking report. A healthy SEO program looks at which products or services the business wants to grow, what the search demand looks like in those areas, the current state of the site and the users’ conversion journey — all together.
That is how a list of technical tasks turns into a growth plan with commercial priorities. We bring these four layers together in one roadmap:
Crawling and indexing issues, faulty redirects, duplicate pages, JavaScript-related access problems, site architecture, mobile experience and Core Web Vitals all fall within the technical audit. The goal is not to close every warning a tool produces, but to rank the issues that can affect traffic, user experience and conversion by impact and effort.
Keyword research is more than seeing which phrases have high volume. We determine what decision the user is trying to make and which page type should answer that need. The content plan covers updating existing content, topic clusters and the division of labour between pages as much as producing new pages.
Off-page SEO does not mean buying bulk backlink packages. It means producing content, research and digital PR that relevant publications and trusted platforms can naturally reference. The quality of a link matters more than the count; link schemes built to manipulate rankings can harm visibility.
Search Console, web analytics, rankings and business goal data are tracked together. Alongside “how many keywords did we move up on?”, reporting should answer “which pages generate qualified demand?” and “where are organic visitors lost?”. An SEO report is not an activity log; it is the tool that sets next month’s priorities.
Off-site SEO can affect a website positively as well as negatively. That is why we audit the link profile regularly and grow authority without spam.
Not every business needs agency support at the same scope. Working with an expert team becomes meaningful if one of the following applies:
We structure SEO not as a single service item, but according to different needs such as corporate SEO, e-commerce SEO, international SEO, consulting and technical optimization. On-site and off-site work progress together.
Crawlability and indexing checks, redirect and canonical structures, site architecture, JavaScript SEO, structured data and page experience. On large sites, log analysis and crawl behaviour are also in scope. At the end of the audit we deliver not just a list of problems, but tasks with defined impact, priority and owner.
We resolve keyword cannibalization across category and product pages, bring filter/facet URLs under control and earn rich results (price, stock, rating) with product schema. We measure success by organic revenue, transactions and non-brand visibility.
E-commerce SEO details→On multi-page corporate sites we manage information architecture, multilingual structure (hreflang) and the brand SERP. We build an SEO program that can be reported monthly and suits teams with legal and approval processes.
Corporate SEO details→We work with Shopify’s theme, URL and pagination constraints in mind, solving collection structure, canonical and schema setup in a Shopify-specific way. We reduce speed loss caused by app bloat and increase product and collection visibility.
Shopify SEO details→Search intent analysis, content inventory, topic clusters, content refresh, title/meta and internal linking system. For each piece we first define the page’s job; content is produced to complete a real search need, not to repeat a keyword.
Instead of spam, we run relevant, lasting links from authoritative sources and digital PR. We audit the link profile regularly, remove risky links and grow authority healthily.
Google Business Profile, NAP consistency across local citations and visibility in the map pack. Rather than copy pages with the place name swapped, we design pages that explain the service coverage of that region.
Hreflang and language/region signals per target country, with content matched to local search intent. We prevent content overlap between markets so the right page appears in the right country.
Users now also reach information through answer experiences such as AI Overviews, ChatGPT and Perplexity. We do not apply a secret optimization formula here: our basis is building a technically accessible, original and verifiable site. We do not guarantee being cited as a source on any platform.
On design, domain or platform migrations we prevent ranking loss with 301 mapping, URL matching and index control. In the consulting model your team implements; we own strategy, control and reporting.
SEO consulting details→We manage the SEO program through discovery, roadmap, implementation and reporting layers. Our goal is not just to produce recommendations, but to prioritize work, make it actionable and keep its impact visible.
We review crawling, indexing, site architecture, template structure and visibility data together.
We define target clusters, page types and content gaps to clarify growth areas.
We rank technical and content work according to impact and effort.
We apply title, description, internal link, category/page structure and template optimizations.
We work on brand signals, link opportunities and external activities that support visibility.
We regularly report organic visibility, non-brand traffic, keyword clusters and commercial impact.
We update the plan according to results and continuously develop the SEO program.
We track open action lists with developer, content and brand teams and manage closure.
We recover projects for e-commerce, service, manufacturing and corporate brands that experience technical crawl errors, information architecture issues, content gaps and visibility loss.
Below, we highlight SEO-focused case examples and visible results.
This case is one of the clearest examples of how an SEO program grows visibility and commercial impact together.
Sector: Fashion / underwear e-commerce
Starting problem: Visibility in the main category searches was weak and non-brand organic traffic was limited.
SEO work: Category-focused visibility, target audience reach, and joint management of SEO and performance flow.
Why it matters: This case shows not only traffic growth, but also visibility gains in commercially valuable searches.
In the examples below, you can see the SEO problem, our approach and the result across different sectors.
Sector: Fashion / underwear e-commerce
SEO problem: Increase organic visibility and bring more qualified traffic to the e-commerce platform.
SEO work: On-page and off-page SEO, product page optimization and site speed improvements.
Result: Sessions increased by 280%, transactions by 250% and online sales revenue by 300%.
Dagi case study→Sector: Jewelry / e-commerce
SEO problem: Gain visibility and qualified traffic in competitive jewelry searches.
SEO work: Technical SEO, content strategy, site architecture improvement and targeted link building.
Result: Sessions increased by 280%, transactions by 250% and online sales revenue by 124%.
Lizay case study→Sector: Fashion / retail e-commerce
SEO problem: Grow e-commerce visibility and increase organic demand that converts to sales.
SEO work: Technical optimization, content structure and performance integration supporting visibility.
Result: Sessions increased by 190%, transactions by 234% and online sales revenue by 330%.




















In each case summary, we share the sector, starting problem, SEO work and the key result.

Sessions%280Transactions%250Online Sales Revenue Increase%300
Sessions%350Transactions%400Online Sales Revenue Increase%1200
Sessions%280Transactions%250Online Sales Revenue Increase%124
Sessions%190Transactions%234Online Sales Revenue Increase%330
“We are very pleased with the value Mobitek has added to our e-commerce platform. They also supported us in improving our marketing activities and reaching the right customers. We thank Mobitek for their professional support and reliable partnership.”
Aydın SühaCommercial Director
“We are in the fifth year of our partnership with Mobitek. The difference between where we started and where we are now has increased significantly in a positive direction. We can get support from specialists whenever we need it.”
Eser ErkanE-Commerce Director
“We receive performance marketing services focused on AdWords and Remarketing from Mobitek. For me, Mobitek means few words and a lot of work. They quickly reorganized our ad management and started delivering a high ROI.”
İbrahim TukanE-Commerce Manager
“We receive performance marketing services focused on AdWords and SEO from Mobitek. After starting to work together, we reached the right target audience in a very short time. In SEO, our non-brand organic traffic increased by 300% and continues to grow.”
M. Levent ElmasE-Commerce ManagerThe two models have different strengths; the right choice depends on your team capacity and target pace.
| Criterion | SEO Agency | In-house Team |
|---|---|---|
| Breadth of expertise | Technical + content + authority combined | Usually depth in one area |
| Tool cost | Included in the agency | Separate license cost |
| Time to start | Immediately | Hiring + learning curve |
| Industry experience | Multi-industry case experience | Focus on a single brand |
| Scalability | High | Depends on team size |
At medium and large scale, the most efficient model is usually both sides working together with clearly divided responsibilities; that is exactly what our consulting model is for.

SEO prices are determined according to the scope of the technical, content and authority work required. First, the current state of the site, competition level and target page type are analyzed.
Keyword depth, content production needs, technical development intensity and the reporting model also affect the price. Therefore, a needs-based proposal is prepared for each project.
Correct pricing covers not only the delivery list, but also the time and expertise required to reach the target.
SEO pricing details→An SEO package consists of service components selected according to your goals and current situation. Technical SEO, content planning, on-page optimization, off-page work and reporting can be combined in one package.
Every business has different needs, so packages are shaped according to sector, competition level, site size and growth goals.
A good SEO package is not a fixed list, but a work plan adapted to the target.

If you want to rank high on Google and you are not an expert in SEO, getting help from an SEO agency can make your job easier. However, you should carefully evaluate the right agency.
Here are the important factors to consider when choosing the right SEO agency:
No agency can guarantee first place on Google; Google itself warns against such promises in its guidance for businesses hiring an SEO. Ask which problem was solved with which method, and what proves it.
A good report explains the cause of a change and clarifies the next step; it shows which pages and which behaviour the traffic came from. Reports that list activity do not produce decisions.
Do not settle for logos; ask which problem was solved, in what period and against which metric. Experience at a comparable site size, platform and competition level is decisive.
Will you receive recommendations, or managed implementation? If it is unclear who applies technical fixes and how approval and release processes work, a good strategy turns into a waiting task list.
According to Google’s SEO starter guide, some changes take effect within hours and others within months. A reliable agency plans short, medium and long-term indicators separately instead of naming a fixed result date.
The right SEO agency can help increase your business’ online visibility. Consider these factors carefully to choose an agency that fits your project’s specific needs and goals.
The Google statements referenced on this page can be verified here:
For corporate brands, e-commerce operations and growing businesses, we build SEO programs that create lead quality, visibility and commercial contribution, not only ranking increases.
We manage technical SEO, information architecture, content planning, on-page/off-page optimization and monthly reporting with a team model where SEO strategy, technical implementation and content planning work together.
Each month, we deliver a clear priority list, actionable plan, measurement set and executive summary.
SEO strategy: Prioritization and growth plan
Technical SEO: Crawling, indexing, templates and information architecture
Content plan: Search intent, page structure and content gaps
Project tracking: Implementation flow, reporting and executive summary
Team structure: SEO strategist, technical SEO specialist, content team and project manager work on the same plan.
Meet our team.Monthly report: Visibility, non-brand traffic, keyword clusters and commercial impact
Executive summary: Completed work, results and important changes
Action tracking: Current status of open technical, content and development items
Next sprint plan: Technical and content steps prioritized for the next period
| Criterion | Mobitek |
|---|---|
| Proven results | Measurable case studies such as Lufian, Dagi and Lizay |
| Industry experience | 20 years; e-commerce, corporate, manufacturing and services |
| Transparent reporting | Monthly executive summary and non-brand traffic tracking |
| Technical depth | Migration, Core Web Vitals, schema and hreflang expertise |
| White-hat approach | No spam; lasting and safe authority growth |
| Enterprise compliance | Suitable for teams with legal/approval processes |
The most curious questions about digital marketing, SEO and online advertising
An SEO agency increases a site’s organic visibility in search engines by running technical SEO, content and authority (off-page) work together. At Mobitek we manage the technical audit, content plan, on-page/off-page optimization and monthly reporting within a single program.
Yes, both terms describe expert teams delivering the same service. “SEO company” is more common in everyday language and “SEO agency” within the industry; there is no difference in scope or working model. What matters is not the name, but whether technical SEO, content and authority work are run together and measurably.
Giving a single duration would not be accurate. Google notes that some changes can be reflected within hours while others take months. Site history, the scope of technical issues, competition level and implementation speed all affect the timeline.
In practice, the first technical gains usually appear within a few weeks; meaningful organic traffic growth becomes clear in 3-6 months on most projects. Organic growth is not a one-time setup but a program that must be sustained as search results and competitors change. We track early indicators from the first report and do not guarantee a specific ranking or date.
Site size, target markets, technical workload, content volume, implementation responsibility and competition level determine the price. There is no single fixed price. When comparing proposals, review the deliverables, team structure and how out-of-scope work is handled alongside the monthly fee.
The best SEO agency is the one that shows measurable results rather than promises and shares its scope and reporting transparently. Look at reference brands, real case studies, whether technical, content and authority work are run together, and whether unrealistic promises such as a “guaranteed #1 position” are avoided. Mobitek shares the projects it runs with corporate brands together with their numbers.
No. Google rankings are determined by many systems and signals; no agency can guarantee a specific position. Reliable agencies offer measurable targets, transparent reporting and white-hat methods instead of guarantees. Our commitment is to run the agreed work transparently, measure its impact and develop the strategy based on data.
Depending on the goals, we report organic clicks and impressions, target queries, landing page performance, technical status, content progress, conversions and, where possible, organic revenue together. Every report also explains what changed and what the next priority is.
GEO focuses on a brand’s visibility in generative AI-assisted search experiences, but it rests on core SEO foundations such as technical accessibility, original content and clear entity information. It is therefore not a separate world but a layer of the same program. No work guarantees being cited as a source in a specific AI answer.
Before starting SEO work, we define your goal and measurement plan in meetings. We analyze the current state of the site through technical crawling, a content inventory and competitor structure; once the focus area is clear, we begin with a prioritized roadmap.
No. In addition to SEO, we also support performance marketing, analytics, content and technical development. Depending on the need, we can work with an SEO-focused or a broader growth model.
Yes. Based in Istanbul, we serve projects across Turkey and internationally on a remote basis, with the same process and reporting discipline; there is no requirement to be in a specific city. For local needs, Google Business Profile optimization, map pack visibility and region-appropriate page structures are also included in scope.
Share your domain and your priority business goal. In a first assessment, we go through the main opportunities on the technical, content and measurement side together.
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