Business Development
What is the direction of the company, what is the ultimate goal of the work to be done?
- Increase income? (Increase revenue), Increase profitability? (Increase profit)
- Will sales increase or costs decrease?
- Increase market share? (Increase market share)
- The most common marketing target…
- Increasing consumer – employee – business partner satisfaction, increasing efficiency, improving business processes, etc.
- To raise them or to protect them?
- What marketing activities will be carried out to achieve the business objective?
Marketing objectives give us an idea of this.
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