Frequently Asked Questions

If your website is struggling to rank, you may want to start with an SEO analysis. To identify the shortcomings of your website, you need a full analysis. In this way, you can eliminate deficiencies, correct errors and provide your site with a more robust infrastructure. Such an audit can help identify site internal and external glitches or deficiencies that are preventing your website from ranking for your targeted keywords.

There are SEO scanning tools that can help you identify key technical issues quite easily, making this part of the analysis process much more efficient. An audit typically does not stop at a technical analysis. Content and link profile also play an important role in a website’s ability to rank. If you don’t have quality content or authoritative links, it will be difficult for you to rank well in highly competitive search results.

Today, more than 60% of all search queries are made from mobile devices. Google considers websites that improve their mobile usability to be more preferable in order to provide the best possible search experience.

There are several things that can be done to have better mobile compatibility. The most common method is for webmasters to create responsive designs that will adjust to the size of the browser you are viewing in. In the other method, sites have both versions of the site depending on the platform to be viewed and the servers recognize the device and present the relevant design to the user.

The loading speed of mobile pages is also important for SEO. Google has started to support a project called Accelerated Mobile Pages (AMP) and in this context, it has started to integrate AMP listings into mobile search results since 2016.

Since the majority of searches are now mobile-based, Google has started to make its indexes mobile-first. This has been Google’s primary webpage index and has been slowly expanding since late 2017. Do you need to worry if your site is not mobile-friendly? Maybe not in the short term, but in the coming months the answer will be a clear yes. Websites that offer a good mobile experience will start to rank higher in search results.

Structured data is data that will help search engines better understand your website. This was created in collaboration with Schema.org; Google, Bing, Yandex and Yahoo to standardize the HTML markup of information.

While there is no conclusive evidence that structured data can improve your search rankings, it can help you improve your listings so that you can increase your click-through rate. The proportion of clicks is an element that is widely recognized as a ranking factor.

The following are some advanced listing features as a result of structured data:

• Star ratings and review data
• Knowledge graphs
• Clickable subcategory lists in the search result
• Rich snippet box in search results

A title tag is the tag structure that creates the clickable title that can be found on search engine results pages (SERPs). The title tag is extremely important for search-to-click ratio. It’s the first thing a searcher will read about your page, and you have little time to grab their attention and convince them that if they click through to your site, they’ll find what they’re looking for.

Some tips for writing title tags:

• Title tags should contain keywords relevant to the content of the web page.
• You should use important keywords first.
• Try to keep headings 50-60 characters long. Google gives a width of about 600 pixels, where a 60-word title will fit in 90% of that space. With URL extensions that extend beyond 600 pixels, Google will show a shortened title and your title may not have the impact you intended.
• Whenever possible, use adjectives to enhance the title. Example Comprehensive SEO
• Don’t stuff your headline with keywords. It will be seen as spam and users will click less.
• Don’t have web pages with double headers. Each page must accurately describe its unique content.
• If there is enough space, try adding your brand name. This can be a great way to increase brand awareness. If you already have a strong brand, this will increase the click-through rate on your search listing.

Meta description tag (a tag structure that describes the content of a web page to the searcher. Description can be found on search engine results pages (SERPs), below the title and URL of a search listing. Description is not a ranking criterion, but it plays an important role in SEO. If you provide a relevant, well-written, appropriate description, the click-through rate of search results will likely be higher. This will lead to a higher share of traffic and a potential improvement in search ranking, as click-through rate is a search ranking factor.

Some tips for writing description tags:

Meta keyword tags (a tag structure designed to guide search engines regarding the keywords that web pages are related to. In 2009, both Google and Yahoo announced that they had not used the tag for some time, and in 2014 Bing admitted the same.

A heading tag is HTML code that specifies the level of importance of each heading on a web page. You can use 6 different headings and subheadings, from large to small: H1, H2, H3, H4, H5, H6. In general, the name of an article, category, product or service is usually given the H1 Tag because they are usually the most prominent and important title.

In terms of SEO, it is best to use only one H1 tag, which indicates the main theme of the web page. All other headings should use heading tags H2-H6 depending on their level of importance. In terms of optimization, there is no problem in using more than one H2-H6 tag.

Google is pressuring webmasters to secure their websites so that searchers have a safer web experience. Safe experiences are important for Google’s search engine. Searchers will be more likely to continue using Google’s search engine in the future if they trust the reliability of the results displayed.

While Google has good reason to encourage webmasters to keep their sites secure, webmasters are equally concerned about security. When potential customers purchase a product online, they will feel more confident about completing the transaction on a secure version of the site than on a non-secure one.

To encourage webmasters to secure their websites, Google has integrated SSL into its algorithm as a search rating factor. Websites with SSL certificates will have more advantages in search results than those without this certificate. Although having this certificate does not have a huge impact in terms of SEO, when combined with all other factors, it will allow you to take a step forward.

Page speed is the time it takes for an entire web page to load. With Google’s mobile-first index, page speed plays an important role as a ranking factor.

Once again, we have seen how much Google cares about user experience. Naturally, visitors to a website don’t want to wait for pages to load. The longer your web page takes to load, the greater the chance of users bouncing and visiting your competitor’s site. As a result of the tests, it was concluded that the difference between a 1-second web page load time and a 5-second page load time increases the chance of a visitor leaving by 90%.

Since Site Speed is also a ranking factor, you should also pay attention to the bounce rate of visitors from your website. Bouncing off your site is not only bad for SEO, but also for your potential earning opportunities. Google cares about these metrics because it has to ensure that searchers are satisfied with the results displayed.

Here are a few things you can do to improve page speed:

URLs are one of the first things a searcher will see. The structure of the URL not only has the ability to influence the click-through rates of your search listings, but it also has the capacity to influence the search ranking of your website.