Social Media Marketing
When social media is compared with traditional media, it is seen that the main difference with social media is that users assume a dominant role in content creation. In traditional media such as newspapers, radio and magazines, communication is very much one-way. Users have to watch, read or listen to content prepared by others. It is not communication, but the message and the idea of delivering this message to more people that is at the forefront.
The content of social media is therefore larger than that of traditional media, and its content grows at a rate limited only by the number of participating users. Traditional media publishing has a defined space drawn between content designers, users and consumers. However, the definitions of content designers and consumers in social media are not so limited. In many cases, the roles of the majority of the user base evolve simultaneously. This affects how information propaganda takes place in these networks, there is no longer a dichotomy between knowledgeable publishers and uninformed readers who need to learn. Similarly, there are many social media networks where readers can change the content and republish it with comments or additional information on the topic.
Social media marketing facilitates the discovery of new content. On the Internet, content is instantly exposed to a large number of new visitors. Unlike paid advertising, which relies on forced exposure, social media allows visitors to see content without commercial intent.
Social media marketing increases website traffic. Traffic to corporate websites usually comes from social networks other than search engines. Once you are a participant in a community worth following, people are interested in what is being shared and will send blog posts, videos, photos or articles to their friends.
Social media marketing builds strong relationships. Strong relationships can be built when members of the community are given attention and time for feedback as part of the marketing message. Even communities that are not necessarily related to the company, product brand or service offering have members who may be individually interested in a company or what it offers. As Mobitek, we develop a content calendar in line with the dynamics of the social media platform, as well as taking into account brand goals, competition and consumer insights while determining the social media strategies of brands.
Publishing content at the frequency, time and format appropriate to the media algorithms, and supporting organic content with sponsored (paid) advertising models are the sine qua non of effective social media communication.
Don’t waste time
Mobitek is an integrated SEO agency that produces data-driven digital marketing solutions in Turkey and around the world. With over 20 years of experience and expert staff, Mobitek provides performance and solution-oriented marketing services to brands.
