Strategic Planning

Strategic planning determines the roadmap that an organization follows to achieve its long-term goals. This process requires a careful analysis of the current state of the organization, its strengths and weaknesses, opportunities and threats. Strategic planning, which starts with SWOT analysis, evaluates the internal and external environment of the organization and determines future goals with the data obtained. Thus, the organization gains competitive advantage by using its resources efficiently and achieves sustainable growth.

The strategic planning process involves setting goals and creating action plans to achieve these goals. Action plans set specific, measurable, achievable, relevant and timely (SMART) objectives. These plans encourage communication and collaboration and clarify the roles of employees. Strategic planning is regularly reviewed and revised as necessary. Thus, the organization can quickly adapt to changing market conditions and gain flexibility for sustainable success.