Best Paid and Free SEO Tools

SEO tools offer you many different strategies to make your website rank better in Google search rankings. These strategies allow you to analyze both your website and your competitors in the sector in detail.

Using professional SEO tools contributes to your website in every aspect. By choosing paid or free SEO tools among the tools offered by Google, you can achieve the success you aim for in digital in a short time.

Google aims to provide a professional and flawless service to its users in every period with the algorithm update it performs in certain periods. Each update has its own set of innovations and improvements in this sense. Although these updates do not provide detailed information about the ranking conditions of the sites on Google, it conducts a very detailed study on the ranking of the sites. With paid and free Google SEO tools that you will prefer against this hidden attitude of Google, it is possible to always rank high in every update and achieve success in competitor analysis.

1. Google Search Console

Google Search Console, which is in the free category among SEO tools, is also among the SEO tools that you can use most effectively and get the highest efficiency. With Google Search Console, you can instantly track the current status of your website in Google rankings and identify your mistakes by examining your website with Google eye. Other topics that you can analyze in detail with Google Search Console analysis;

HTML enhancements,
Accelerated mobile page content,
External links to your site,
Link analysis within the site,
Developing problems in mobile usage,
Data markers,
Structured data,
Rich cards
Current status in Google index,
Optionally remove unwanted URLs and addresses,
Detection of scanning errors,
How many times a word shows up in a search,
Detailed analysis of the words that bring traffic to your site,
Site map operations,
Google Fetch tool,
Security problems,
Robots.txt review and analysis,
URL parameters,

is in the form of

2. Google Analytics

Google Analytics your;

What is the current visibility of my website?
How should I make arrangements within the website to increase visitors?
How many visitors do I have on my website now?

It allows you to get up-to-date answers to questions such as. Google Analytics is a tool that provides the most detailed information about your site’s internal and external traffic. With the Google tool in the free category, you can also optimize the Google Search Console tool together and have more data about the search traffic your website has. If you want to use Google Analytics more efficiently, you can activate the tool’s Customized Report View feature and create the most up-to-date tables for your site with Personalized Dashboards.

3. Google Keyword Planner

If you are preparing an SEO study on Google, you should know which words to use and how to work with which words. You should know the volume that will be required for the search and set your budget accordingly.

You can have an excellent tool such as Google Keyword Planner https://ads.google.com/intl/tr_tr/home/ for word analysis. You can get this tool for free and with this planner you will have the best keywords for your industry. Moreover, it would be extremely wrong to think of this tool only as a Google SEO tool. By having this tool, you can also have the necessary support for ADS work. With the Google Keyword Planner, you can access SERP (Search Engine Results Page) analysis reports and do the necessary backlink work.

4. Ahrefs

Ahrefs, one of the Google site tools, is a tool that more SEO experts cannot give up using. Ahrefs is a paid Google SEO tool and shows you the internal and external links of your website in detail. This tool, which also gives you the opportunity to analyze your competitors, allows you to use the following features:

Site comparison,
Sequencing follow-up,
Backlink analysis,
Aggregate analysis,
Site audit,
Keyword analysis,
Content explorer,
Connection intersection,
Site audit.

Ahrefs, which is preferred by most SEO experts with every feature, increases your search engine visibility by crawling countless websites. It allows you to connect with the data you have as a result of the scan. It allows you to conduct deep keyword research on the subject and provides you with a very reliable service in content marketing.

Ahrefs, which can generate countless keywords, can offer you millions of keywords even after a single search. It lists the ranking history of any keyword found on your website. The tool’s own database gives you the opportunity to search for content from over 1 billion websites. It provides you with a detailed service of all outgoing links, making it easy to track where your many guest posts are reaching.

5. SEMRush

With SEMRush, which provides a very comprehensive usage opportunity in SEO programs and keyword research, you can provide the necessary service in almost every subject that may be required on your site. You can use the tool in the paid class for free if you wish and you can easily perform your extensive keyword research.

With SEMRush, you can easily see where you rank with the keyword you have on your site and you can also access detailed data about the keyword’s search volume and many other qualities.

6. Moz

With SEMRush, you can easily see where you rank with the keyword you have on your site and you can also access detailed data about the keyword’s search volume and many other qualities. If you want to track and evaluate SEO opportunities, monitor the growth of your website, prepare up-to-date reports on progress, and generally optimize all your efforts, Moz could be the tool for you.

If you want to use Moz for free, you can take advantage of the following features:

Link discoverer,
Moz Bar,
Free location check,
Free domain analysis,
The key word is exploratory,

In addition to these services, the Moz tool is also a tool that offers services such as site audit, backlink analysis, keyword research and ranking tracking.

7. Majestic

Majestic, a category of Google site tools, is considered by many SEO experts to be the tool with the largest database in the world. This tool, which has the largest link index database commercially, is among the data tools that many SEO experts like to use.

Majestic is most often used to analyze competitor link profiles. This tool, which has a highly advanced reporting system, is offered to users with three different pricing options. You can have this tool for the specified fee by choosing Majestic SEO Lite, API and Pro options.

The tool, which generally focuses on backlink studies, can provide the current ranking of 1 million websites thanks to the Majestic Million feature.

8. Lumar

Lumar (DeepCrawl), which takes its name because it crawls the site, is another highly preferred application among Google site tools. Lumar, which is described as an excellent tool, does not provide services such as keyword tracking and position tracking, but offers you all kinds of suggestions on the page.

If you wish, you can integrate Lumar (DeepCrawl) into Google Search Console or Google Analytics to track backlinks and save your settings obtained during the crawl.

9. PageSpeed

PageSpeed is a specialized tool created for website administrators to see any shortcomings within their sites. If you are curious about the working speed of your website; You can get information about the current speed of your site by choosing the PageSpeed Insights rarac. The tool, which allows you to easily identify the sources that cause slow opening on your site, also alerts you in cases such as 404 Error on your site. You can have the tool that shows you the current scores of your website on both mobile and desktop for free.

10. SEOQuake

SEOQuake, a kind of SEO toolbar plugin, is among the free SEO programs and offers you a toolbar service in browsers such as Mozilla Firefox, Safari and Google Chrome. If you search Google from your search engine with the SEOQuake toolbar installed, you can also get information about the aggregate values of the sites.

SEOQuake Toolbar with;

Google Index,
Whois link,
SEMRush rank,
Nofollow links,
Bing Index,
Alexa Rank,
Yahoo links,
Google Pagerank,
Delicious Index,
Yahoo Linkdomain,
Page Source

You can also benefit from services such as. SEOQuake, also defined as organic search, is especially important for corporate sites. You can choose this free tool, which offers professional service on issues such as seeing the current ranking of the website in searches and getting information about the current rankings of competitors, during your Google SEO efforts.