Do you want to learn GA4, which stands for
Google Analytics 4? You’re in the right
place now. You can also run GA4 on your website,
allowing you to keep your data organized and
clean. You can review the 17-step guide we’ve
prepared for you and enjoy the advantage of
executing your tasks flawlessly.
Google Analytics (GA4), a rapidly developing
program, has released 25 different features
since its announcement. Many people who start
using this technology are essentially in a
discovery phase, so the process develops in a
unique and exciting way.
Regardless of whether you are experienced in the
digital world or new to Google Analytics, there
is much to learn about GA4. The best way to
thoroughly learn this ever-evolving application
is for users to share all the information they
discover with each other and discuss their
curiosities among themselves.
Therefore, to support your learning of GA4, we
have compiled shared information to create an
ideal guide and educational resource for you. At
this point;
How you set up GA4 actually varies depending on
how experienced you are with using Google
Analytics 4. Where you start from is very
important at this point.
If you’re starting from scratch, our guide
on how to migrate from Universal Analytics (UA)
can be very confusing. Therefore, if
you’re making a new start, we also have a
much simpler setup guide prepared for you.
If you have never used GA4 before and are not
experienced in this area, it is most likely that
you have not created a Google Tag Manager (GTM)
account or Google Analytics account. At this
stage, the GA4 setup beginner’s guide,
which shows you what to do step by step, will be
your greatest helper.
By spending no more than 10 minutes reviewing
this guide, you can learn how to create a GTM
account, discover the steps to upload the
tracking code to your website, and gain detailed
information on how to set up GA4 correctly.
At this stage, you first need to create your
trigger. A trigger is simply a tool that tells
you when to trigger the tag. In order for these
triggers to be activated, certain activities
need to take place, such as a click, form
submission or page load. To create a trigger;
If you are more technical, there are Google
Analytics resources available to you. With these
resources, you can map UA functionalities to
their corresponding GA4 functionalities.
During this matching process, functional tools
such as planning (account structure), data
collection (events), property setup (goals and
audience segments), product linking (Google Ads)
and reporting become available. This way, you
can use the GA4 Admin page instead of dealing
with coding in UA to set up cross-domain
measurement.
If you use visuals in your work, knowing how to
upgrade to GA4 using the setup wizard in UA will
benefit you. At this stage, you should
understand how to add the tag to your website
using Google Tag Manager and learn how to test
your setup using Google Analytics debugging
view.
It is also useful to investigate how to monitor
GA4 events. Therefore, as you install Google
Analytics 4 (GA4) on your website, you need to
specify which aspects of the software you want
to be knowledgeable about. You can do this by
creating various activities. What we refer to as
activity is actually the interactions of users
on your website. This way, you can learn
everything you need to know about user
interactions in your reports and obtain valuable
data.
For example, when an internet user visiting your
website views any page, the page view event is
automatically recorded. This way, you can stay
informed about user actions.
There are many different ways to create GA4
events. In this way, you have the opportunity to
make transactions in line with your needs. When
it comes to event development methods;
You can use these to track GA4 events.
Advanced activity tracking with Google Analytics
4 is a useful application for many small
business owners. Through event tracking,
businesses can obtain data resulting from their
marketing efforts and monitor the necessary user
interactions.
Sometimes you may be faced with a user
interaction that requires you to create a new
type of activity. For example, out-of-the-box
GA4 does not track membership logins as an
automatic or advanced event. However, monitoring
membership logins is one of the activities
recommended by GA4. Such recommendations
indicate that additional context is needed to
make user interactions much more meaningful.
Therefore, activities are not performed
automatically but include predefined tags and
parameters. This advanced event tagging program
uses Google Tag Manager. It leverages member
login details to support the creation of
recommended events in GA4. Therefore, you need
to gain clear information on how to configure
recommended events in GA4.
While all the events mentioned above are focused
on getting you started using GA4 quickly and
practically, events that will expand your
knowledge base are now waiting for you. To
achieve a more effective and efficient
operation, you should also make use of the
custom events provided to you.
Simo Ahava is a Google developer specialist,
working on Google Analytics and Google Tag
Manager. To use GA4 events effectively, the
application guide created is an important
resource that covers the structure, composition,
implementation, and evaluation of the events.
For example, you can learn how to create custom
event parameters to track readability and
reading time, so you can analyze much more
effectively. You can consider these data, which
you can particularly use in your reports, as a
custom metric.
It is also possible to get maximum efficiency
from GA4 reporting. When you take a look at the
reporting options in Google Analytics 4, you may
notice a huge range of options. You can leverage
these reports with custom events.
Data visualization is also one of the most
preferred options. Therefore, using training
videos that help you make the most of GA4 will
provide you with significant advantages.
It is very important that you know how to use
Google Analytics 4. Therefore, you can benefit
from short videos that cover training topics
directly and enjoy the advantage of obtaining
the usage information you need.
You can learn how to get basic reports such as
site traffic, top landing pages, funnel
discovery, goals by channel and page, and make
the most of the opportunities offered to you in
line with your needs. For example, by knowing
which steps to take, you can obtain the basic
traffic acquisition report in GA4 within
seconds.
One of the most popular and preferred actions in
GA4 is changing standard graphic visuals. You
can change the layout of standardized reports as
you wish and create a personalized report
visual. If you want to learn the details of how
to do this, you can easily find a video prepared
by former Google employee Krista Seiden online.
As you explore GA4, you realize that you can
create custom reports as well as standard
reports. The process of creating custom reports
is entirely different from Universal Analytics.
If you want more control over your data or need
to make your reports more detailed, the only
thing you need to do is explore in GA4.
In this process, you can learn about the main
features of Exploration and how to use them. If
you have a team, it might be challenging to
teach each individual, but by selecting key
members, you can streamline the process and
achieve more efficient work by distributing the
workload.
Three separate modules on how to set up GA4 and
basic measurement features are available in
GA4’s skills store and are provided to you
free of charge. This way, you can explore the
Google Analytics demo account with the guide and
have the opportunity to review everything
you’re curious about.
You can have a free Google Analytics demo
account and take the opportunity to learn GA4.
This demo is not a technical training but offers
an opportunity to explore Google Analytics. The
demo, which is a fully functional Analytics
account, allows you to practice with real
business data.
The Analytics Mania newsletter, which costs $499
for one user, offers hands-on modules that allow
you to practice on your website. You can think
of this newsletter like a course; it allows you
to create a measurement plan and learn how to
transition from Universal Analytics to GA4.
Additionally, you can discover how to set up
event tracking, conversions, integrations,
privacy controls, standard reports, custom
reports, and more.
If you subscribe to the property, which costs
$799, you can have live workshops with property
consultants working with GA4 every day, so you
can get detailed information on many topics. The
course covers the basics of setting up a
property and also provides training on advanced
topics such as customized data collection, and
integration with Google Ads and BigQuery.
The digital analytics consultancy training
course, which costs $1499 per user subscription,
is taught by Krista Seiden. Krista Seiden, a
former Google employee, is a resource who helps
with setting up GA4 from scratch and currently
offers two courses on the subject. You can use
these tutorials to learn about integrations and
advanced features such as implementing with GTM
or Gtag. You can also learn everything you need
to know about reporting and detailed analysis.
You can also receive training from Anil Batra,
who offers lessons on how to set up GA4,
tracking templates, community support, and live
training sessions to help you implement GA4
securely. The cost for this is $1497.
For $427, you can take a course from Brie
Anderson, where you will learn how to set up
your account, create custom reports, and
effectively utilize Google’s machine
learning features.
