Shopping Ads
Google Shopping Shopping Ads is one of the Google Ads advertising models. It allows the services or products you offer for sale on your site to appear in Google searches. This advertising model can consist of fixed or dynamic product information.
Shopping Ads ads include information such as product image, price, brand and description, allowing ads to be displayed in accordance with the demand of users looking for products/services.
What are the Advantages of Google Shopping?
Where do Shopping Shopping Ads appear?
CTR for shopping ads is much higher than for text ads, which are in the same position as user experiences. This means getting more effective clicks (visitors) for the same impressions.
High probability sales:
Showing the products to users in searches with price and picture combinations is more comfortable to trigger the relevant users, but it is also seen that the desired conversions increase.
More ad visibility
Shopping ads can also appear in combination with text ads, making it easier to reach potential users.
Detailed Reporting and Competitive Metrics
Detailed special results can be obtained from the analysis of newly added products to the portfolio to the statistics of x brand in a company with brand diversity. Details about the share of impressions and ad positioning in the competition with competitors’ shopping ads can also be reported.
Where do Shopping Shopping Ads appear?
- Google Shopping (in selected countries)
- Google Search, next to search results, separate from text ads
- Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners)
- Google Display Network (for native catalog ads only)
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