Social Media What is Management?
Social media management is the process of creating and sharing content, examining the feedback of this content on social media, determining the target audience, and regularly reporting and analyzing the results of these processes.
- Youtube
- Tiktok
100+ Companies Trust Us for Social Media Management!
Social media management involves having a brand account on any social platform, creating original content on these platforms and managing the interaction of the target audience. This includes responding to comments or messages, maintaining your profile information and organizing campaigns. Social media management enables you to use your social accounts in a conscious and authentic way. A successful stewardship strategy puts you at the top of the game when it comes to creating engagement with target audiences, increasing brand awareness and connecting with potential customers.
The Importance of Social Media Management
These platforms, which emerged with the evolution of the Internet, accelerate communication, facilitate access to information and enable connections around the world. In this sense, social media management is an indispensable tool to increase the recognition of brands in a rapidly changing digital environment, to establish meaningful interactions with the target audience, to deepen customer relationships and to effectively implement marketing strategies. It is vital to optimize their strategy. For this reason, it has become an inevitable necessity to correctly identify and implement social media management strategies for successful digital asset management.
Social Media Platforms and Their Importance
Each of the most widely used social media platforms today has its own importance and advantages. In this sense, Facebook, Twitter, Instagram, Linkedin and Youtube stand out in social media management. Successful social media management helps brands engage with a wider audience while strengthening their online presence.
Facebook Management
Today Facebook is much more than just a social network. It is a hotbed of highly effective branding opportunities, sales and engagement. But if you want to make big profits in terms of brand awareness and conversions, your business will need management that fully considers all the details of this vast advertising channel. This is where Mobitek stands out in the Facebook marketing world. Our highly competent team not only plans and implements campaigns in the field of social media management, but also has the knowledge to monitor and measure their success.
Backed by an excellent portfolio of highly profitable campaigns that prove our credentials in Facebook advertising, we have a team of social media management experts and the tools to take your brand to the next level. Whether you are a local business looking to improve Facebook management or an international giant ready to take a fresh approach to social media, our data-driven campaigns will be tailored directly to your company’s goals. Through social media management, we can ensure that our Facebook advertising and content creation efforts target your ideal target market who are eager to engage with your products and services.
Twitter (X) Management
Twitter has become one of the fastest ways to share simple information with large audiences. If your company is not on a popular social network, this can make it difficult to reach potential customers. Our social media management experts get you ready to step on the right path to turn your random news and marketing messages into engaging conversations in under 280 characters.
The key to Twitter marketing is to make the right impression on your audience with a limited number of characters. With a combination of strong visuals and careful word choice, our team will craft powerful messages for your campaign, which will bring more engagement. The secret of Twitter management lies in the balance of the types of messages you produce, the hashtags your messages use and appealing to the right audience.
Instagram Management
Instagram is generally a platform where millennials can interact and engage with brands and companies. Mobitek has all the tricks and Instagram social media management expertise to help your business reach its ideal customer base. Considering that Instagram has reached 1 billion active monthly users who upload more than 60 million images every day, there is a huge potential for content strategy.
Whether you’re looking to develop a comprehensive Instagram advertising campaign that quickly increases conversions or you need an influencer to spread brand awareness, we can guide you through social media management to achieve your goals. Our experienced team is aware of the many pitfalls brands face when developing their Instagram social media management strategy. Our social media management services under the roof of Mobitek enable your business to gain a great advantage in content production and advertising.
Linkedin Management
Is your business struggling to unlock the potential of Linkedin as a powerful marketing tool? Without professional media management, you may not be reaching the right target audience, your engagement rates may be lower than expected, or you may not be seeing ROI from your Linkedin ad campaigns. These are common issues that many businesses face when managing their Linkedin presence. However, Mobitek transforms your Linkedin results with its dedicated Linkedin social media management team.
Our team is experienced in understanding the subtleties and nuances of Linkedin marketing in managing social media. They specialize in helping businesses turn their Linkedin profile into a powerful marketing channel.
Youtube Management
YouTube is the largest video platform on the internet, the second largest search engine after Google and the second largest social media channel after Facebook. Mobitek provides an end-to-end digital marketing service that can cover every aspect of your YouTube management strategy.
And we don’t just refine your target audience and develop a complete content marketing strategy. Our YouTube social media management service also includes video production, optimization, analysis and even advertising. This means that there is no element of YouTube marketing that we cannot overcome. There are video marketing tactics for every stage of sales in managing social media accounts, and almost all of them start with your company’s YouTube channel.
Tiktok Management
TikTok has a generally young and dynamic user base. Through the platform, they can reach young consumers and strengthen their brands by engaging with this audience.
Social Media Management Strategy
A social media strategy is an outline of the content your business will publish, the responsibilities of your social media team and the channels you will use to promote your business. A social media management strategy includes social media objectives that complement your business’s overall digital marketing strategy. Creating these strategies can be overwhelming, especially if you are just introducing your brand or building your online presence for the first time. There are so many channels, features, tools and products available. But you will have limited time to fit it all into your marketing strategy. This is where Mobitek comes in and provides a professional touch.
How to Manage Social Media?
If you are not working with an expert agency, it will be difficult for you to make progress in social media management. Because your online success depends on having a logical and clear strategy that fits your resources and goals. Achieving this with social media management will become much more practical and permanent.
Brand Recognition
The first step in the social media process is for the brand to recognize itself. This includes understanding the brand’s mission, values, goals and target audience. Knowing the brand itself helps determine what type of content should be published, what tone to use and which platforms to target. This analysis includes brand recognition, competitive analysis and developing a unique voice and look.
Identifying the Target Audience
Social media account management is about identifying the target audience and understanding which demographic groups and interests the brand aims to appeal to. It includes criteria such as age, gender, geographical location, interests, shopping habits. Identifying the target audience helps to create a content strategy and create content that will attract the target audience. In order to bring your corporate social media management target audience together in a common place with marketing that will not disturb them, you first need to find out what they want and why.
Content Production
It is the creation of content in various media formats to influence the target audience and convey the brand’s message. This can be text, visual, video or audio content. Content production ensures the creation of engaging and valuable content in line with the interests and preferences of the brand’s target audience.
Content Planning
Social media management content planning is the process of determining what content the brand will publish on social media platforms, when and where. It requires creating a content calendar, planning content types and optimizing the timing of content. This social media management technique ensures consistency, increases engagement with the target audience and allows for successful implementation of the social media strategy.
Effective Tools for Social Media Management
With the tools used in social media management, performance maximization is achieved and a more effective result emerges. Working with a social media agency will take you to the next level at this point.
Hootsuite
Hootsuite is a social media management tool with features to help plan and schedule social posts. Key features include automated scheduling, social media monitoring, performance reporting, core task management, reporting and more. Hootsuite is a platform that streamlines and optimizes the management process. Hootsuite, a management tool that allows brands, businesses and marketers to manage their social media accounts from a single center, allows users to use their time and resources more efficiently. It also helps brands grow their social media presence and increase engagement. With its user-friendly interface and comprehensive feature set, Hootsuite makes social media management more effective and plays a role in helping brands successfully manage their digital presence.
Buffer is a multi-purpose social media tool. Buffer offers a unique solution in social media management, allowing users to schedule and draft their posts on various platforms such as Facebook, Instagram, Twitter, Linkedin and Pinterest. This management tool also offers reporting and monitoring functionality. By using social media platforms effectively, companies have succeeded in achieving many of their corporate goals.
Sprout Social
Sprout Social is a social media management and optimization tool. It compiles data from all your online profiles and offers publishing, analytics, engagement options. You can easily schedule and publish content across all your social media platforms from one place. The data provided can be used to track current performance in social media management.
eClincher
eClincher is designed to make your operations more manageable. You get a complete, easy-to-use platform to engage, follow and grow your audience across multiple social media networks. eClincher allows you to quickly utilize the best social media platforms while managing multiple accounts and brands. This management method is great not only for scheduling posts, but also for monitoring the performance of your social profiles. It supports different social media management platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Google Business, YouTube, TikTok, WordPress, Yelp and many more.
Advantages of Professional Social Media Management
Professional social media management plays a vital role in strengthening brands’ digital identity, increasing customer engagement and providing a competitive advantage. The benefits of good social media use are as follows.
- Professional social media management increases the visibility of the brand and enables it to reach a wide audience.
- Social media management marketing strengthens customer interactions, increases brand loyalty and improves customer satisfaction.
- By focusing on the target audience, the brand can reach potential customers more effectively.
- Social media management helps the brand stand out from the competition and differentiate itself with unique content and strategies.
- In times of crisis, by communicating effectively, a brand can protect its reputation and minimize negative consequences.
- By analyzing marketing strategies, the brand can run more effective campaigns. Social media marketing can additionally increase ROI.
How to Increase Brand Awareness and Turnover with Social Media?
Digital marketing management is a powerful tool to increase brand awareness and boost sales. The first step is to choose the right platforms and then create consistent content that reflects the brand’s identity. Managing interactions and responding quickly is also important. Strategies such as digital ads and influencer collaborations also increase brand awareness and encourage sales. Utilizing the power of social media is important in this respect. Strategies should be optimized by conducting regular analysis. Thanks to digital marketing management, the brand can reach large masses and increase its turnover through the internet.
Accordingly, there is a strong link between digital marketing management and turnover growth. A good digital marketing strategy will increase customer engagement and strengthen brand loyalty. This increases the likelihood of potential customers discovering the brand and existing customers making repeat purchases. Effective digital marketing management also makes it easier to connect with target audiences and increase sales of products or services by responding to their needs. By caring about customer feedback and meeting their expectations, a brand strengthens its reputation, which in turn positively impacts sales. Therefore, digital marketing management in the right format can increase a brand’s turnover and ensure long-term success.
Why Should You Work with a Social Media Agency?
Social media are critical platforms for increasing brand awareness, communicating with your target audience, achieving customer satisfaction, announcing your campaigns to a wider audience and measuring engagement. But managing these processes effectively can be time-consuming and challenging. At this point, getting social media consultancy with an effective social media management emphasizes the importance of working with an agency.
Social media agencies follow trends and ensure that your brand adapts. It also produces sincere, entertaining and trustworthy content to stay engaged with your audience and build loyalty. In this sense, Mobitek, which provides social media management services, increases customer satisfaction with fast interaction and solves possible problems.
You develop effective strategies to deliver your campaigns to a wider audience and convert them into sales. Moreover, it analyzes your social media performance by displaying audience interaction through social media in numbers and adjusts strategies accordingly.
Success Stories
Organic Visitor Sales with SEO
124% Increase
We achieved visible results in a short time as a result of the on-page and off-page work we did for our client to rank at the top of the organic lists.
100
word study
95
first page in the word
%124
Traffic Increase
Organic Visitor Sales with SEO
260% Increase
We achieved visible results in a short time as a result of the on-page and off-page work we did for our client to rank at the top of the organic lists.
50
word study
45
first page in the word
%260
Traffic Increase
Organic Visitor Sales with SEO
300% Increase
We achieved visible results in a short time as a result of the on-page and off-page work we did for our client to rank at the top of the organic lists.
100
word study
99
first page in the word
%300
Traffic Increase
Organic Visitor Sales with SEO
400% Increase
We achieved visible results in a short time as a result of the on-page and off-page work we did for our client to rank at the top of the organic lists.
100
word study
96
first page in the word
%400
Traffic Increase
Don’t waste time
Mobitek is an integrated SEO agency that produces data-driven digital marketing solutions in Turkey and around the world. With over 20 years of experience and expert staff, Mobitek provides performance and solution-oriented marketing services to brands.
