Sponsorships

Sponsorship is an increasingly important marketing communication tool and is seen as a commercial investment. While there are many sponsorship practices in sports, arts, environment and social areas, Mobitek defines sponsorship as a communication tool that can be linked to other marketing activities organized to influence customers and strategic partners.

The reasons for the widespread use of sponsorship activities can be listed as increasing the image and awareness of the sponsoring organization/brand through associations, providing high visibility for the product or brand among key target audiences, creating a gathering environment for sales campaigns and marketing efforts, and obtaining publicity and media coverage.

The development of sponsorship can be attributed to many variables. Some of these variables include increased media and other promotional costs, the impossibility of using advertising for some products and services, the ability of sponsorship to reach specific target audiences, the ability of global brands to easily overcome language and cultural barriers for their markets, and the ability of organizations to serve hospitality purposes. Through sponsorship, organizations/brands can have visible success in maintaining their awareness and image.

As Mobitek, we realize brand-sponsorship activities by identifying, planning, purchasing and reporting the most suitable media content for brand needs.