TV Media Planning
In TV advertising campaigns, in order for the campaign to be successful and effective, reaching the right target audience using TV channels, high rate of access, low cost and sufficient frequency is called TV Media Planning.
In campaigns with successful media planning, the target audience is reached, the campaign is sufficiently publicized, the target audience that sees the advertising campaign takes action, and a low budget and sufficient frequency of views are achieved for this campaign.
The time period between 20.00 – 23.00, when television channels are most watched, is called prime time. The time period between 07:00 – 20:00, when television channels are watched less, is called off prime time. The time period outside these time intervals is called late prime time.
Television commercials are the most convenient and easy to implement creative advertising activities and reach a large part of the target audience living in Turkey. This is why television commercials remain popular.
Advertising sales of television channels are made by TV Advertising Agencies. It is possible to achieve success with TV Media Planning made with TV advertising agencies (sales house) that use the right strategies and are experienced in this business.
What is Generational Advertising?
TV commercials broadcast between TV programs are called Generation Commercials. Generation ads can run for 12 minutes in 1 hour.
What is a Band Ad?
TV ads that appear at the bottom of the screen while the TV program is broadcast are called Band Ads. Band ads can run every 10 minutes.
What is a Virtual Logo Ad?
What is Cpp?
CPP The amount of money paid for a rating earned per second.
What is Rating (Audience Rating)?
Rating is the audience rate that enables the measurement of the impact of television advertisements on the target audience on television channels. Rating is the average viewership. The average percentage of viewers per minute of a program or time slot.
What is GRP (Gross Rating Points)?
The gross viewership of an advertisement on television channels over a certain period of time, the sum of the ratings obtained, is the sum of the ratings received by each advertisement aired.
Viewership share shows the share that the TV channel has received from all viewers in a certain time interval.
Grp x Cpp x Ad Duration = Ad Amount Payable
You can contact Mobitek Performance Marketing Group for a successful TV Advertising campaign.
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