Google Ads advertising models offer you effective ways to reach your target audience more easily and profit from it. With the help of Google ads, companies have the opportunity to reach their customer base at the same time. While providing you with the opportunity to promote your brand in large areas, your advertisements are made quickly and easily. This advertising model is based on pay-per-click. In this blog post, we have discussed in detail all advertising models and campaigns under the umbrella of Google Ads Advertising Models!
Google Ads Advertising Models
- Search Ads
- Display Network Model
- Shopping Ads
- Video Ads
- Universal Application Advertising Model
1. Search Ads
This system, which is among the Google Ads advertising models, is included in the ads that appear and are shown when you search on Google. These are ads that are displayed directly in accordance with the user’s search. It is a faster and more targeted type of advertising. The important point here is to identify the right keywords and work towards them.
If you want to achieve successful results with this advertising model, you need to include relevant text in your ads; that is, the URL where the target words will be sent and the content sent should be on the same page. With this advertising model, you can rank high in the Google Search Engine and achieve successful results.
For Google Ads advertising models, the words searched for must be supported with keywords. When you apply this method, the user will reach the website where your advertisement is made faster and easier. It is among the fast and easy advertising methods for your business.
Search Advertising Models
Dynamic Search Ads
In the Dynamic Search Ads model, your site is crawled by Google bots and your ads are displayed by selecting the most appropriate keywords for the words you target. With this advertising model, your ads are always up to date. As it contributes to website traffic, it also has an effect on increasing your sales.
Shopping Ads
If you are an e-commerce site owner in this advertising model and want to increase your site traffic by promoting the products you will sell, it will be the perfect fit. When using these Google Ads advertising models, you send Google the data of your products and then you can easily appear in Google Search Results with the product name, pricing, images and website address.
When the user searches for similar products, they will see your products directly and you will get the maximum efficiency from here. This method will increase your site traffic and pave the way for more sales. The auction method works in these advertising categories and product groups. You won’t need to do keyword targeting and prepare ad texts, the only thing you need to highlight will be your products and product information.
Mobile Application Advertising Model
Another advertising model is Mobile Application Ads. The widespread and dynamic use of smartphones and tablets has made it one step easier for sites and businesses with mobile applications to reach their target audience. The advertisement you will create will appear in front of users in line with the template you set, and you will increase the number of downloads of your application and gain a wide customer portfolio.
2. Google Display Model
What is offered in this advertising model is to target users across the globe. It is among the most effective methods used to increase brand awareness. In this way, businesses and sites will be able to easily promote and advertise all over the world.
It is one of the most preferred methods of corporate companies that generally operate globally. You can advertise in the sizes and options you want with text ads, animated, video ads types and formats.
3. Google Shopping Ads
Shopping ads, which are among Google Ads ad models, are a useful and common advertising model for e-commerce sites. Brands frequently use discounts and campaigns in this advertising model, aiming to bring the user and the company together.
Thanks to this ad model, the user can see the name, image and price of the product at the same time, so they can easily make comparisons and have a high chance of clicking on the product. If you are offering a product that offers price advantages, discounts, etc. If there are opportunities, the user will easily compare your product with other brands due to the price advantage and use the advantageous one in the purchase preference.
As mentioned above, this advertising model is mostly preferred because it creates a system that the user can easily access by collecting product photos and pricing as well as the keyword.
4. Video Ads
It aims to offer advertising content that is used among Google Ads advertising models and that can actively communicate with users, especially YouTube. YouTube is one of the best platforms for this. Users write what they want to search for and Google Ads delivers ads related to the relevant topic to users through the YouTube channel.
Since the cost is very low in this method, many businesses frequently prefer this advertising model. Don’t be fooled by the low cost; this does not mean that your ad will be shown to fewer people, on the contrary, you can reach more people or user potential.
5. Universal App Ads
This method, which is among the Google Ads advertising models, offers advertising services through applications. Google play store and Apple Store must be installed for this. It is the advertising model that creates the widest network worldwide. Here you can aim to reach the maximum audience and there is no need for an extra application for this target audience. It offers an ad modeling that reaches the target audience directly without the need to do anything in the app. Company advertisements are likely to reach all the places where the applications are used. Your ad will be served there automatically and will be included in the ranking system based on performance. Remuneration is based on performance.
Without the need for implementation; it includes a system that reaches the target audience spontaneously. Users can access and easily view the company advertisement on all platforms where the applications are used. In this app, ads are automatically served and a ranking system based on performance is used. The remuneration system is based on performance.
