Google Tag Manager, which allows you to manage the entire process of adding scripts and tags to your website in one place, is widely used because it is both useful and practical. Thanks to this tag manager, which is a free tool, you can perform coding and tags in one place, and you can also ensure that each of the tags is triggered under certain conditions.
One of the most popular features of this tag manager is that it is not restricted to the use of Google products. For example, you can use GTM technology and integrate tools such as Crazy Egg and Criteo. You can also add custom HTML tags and keep your website organized in terms of tags.
Get Support from Google Tag Manager, Which Offers Advantages in Every Aspect
Google Tag Manager, which is highly preferred today, is appreciated for its useful and practical structure. This manager, which is easy to start and use, offers an ideal user experience not only for large-scale enterprises but also for small and medium-sized businesses.
Helping you increase your agility, the tag manager facilitates everything from site analytics to conversion tracking, remarketing and audience reach. It supports achieving successful results in all these areas by providing the capability to add and update your own tags.
Google Tag Manager saves you time because it is easy to use and helps you upload tags fast. It supports the collection of your mission-critical data with zero errors and the safest way to complete this process. So you can rest assured. You ensure a smooth labeling process. Especially during busy workdays and when a new campaign is created, the process runs smoothly.
Take Advantage of the Opportunities Provided by the Tag Manager
Google Tag Manager allows you to add your tags as needed, but also allows you to modify your existing tags. Since this tag manager supports all tags, you won’t encounter any issues.
This is very useful as there are different Google and third-party tags for web and mobile apps. You will gain practicality thanks to the easy-to-use turnkey templates it offers.
Using this handy manager, you can see and manage how your tags will function when internet users visiting your website make cookie consent decisions. You can easily add custom templates to areas that don’t list what you need, include your tag templates in the Community Template Gallery, and collaborate across your organization.
Google Tag Manager helps you define a level of access to specific pages on your website, giving you access to a much larger number of potential customers. Detailed access controls and workspaces ensure that every feature sets the stage for your team’s efficient operation.
Learn About the Working Principle of Google Tag Manager
Google Tag Manager also makes it easy to get your work done while working on a single tag. You will have the ability to create various tags, including third-party tags, for multiple websites or mobile applications using your account in this tool.
The tag manager basically consists of 3 parts. We can list them as follows:
- Tag: This section generally helps you add code that includes JavaScript to your website. First you need to create a Container in your Google Tag Manager account. Then you can easily add your tags and speed up your work. It is possible to add all your tags such as Google Remarketing, Facebook Pixel, AdWords conversion tracking, Criteo here. This tag manager also supports custom HTML tags, so you shouldn’t have any problems. If you have unsupported tags, you can troubleshoot by checking the tool’s help page.
- Triggers In short, this section helps you determine the conditions under which your tags will be triggered on which page and under which conditions, allowing you to ensure a smooth tagging process at all times. For example, if you want to be able to track AdWords conversions, you just need to ensure that the code on your thank you page is triggered.
- Variables Variables are the values used by the triggers. Many variables come standard in your Google Tag Manager account. In addition, if you wish, you can create your own variables in line with your needs and easily define them.
With this handy tool, you can easily control all your tags, set when they should be triggered, edit the conditions under which they should not be triggered, and decide on which pages tags should be triggered or not.
