Do you use technical SEO analysis tools to optimize your website?

Every digital marketer should know how to perform a technical SEO site analysis, but doing it completely manually is unnecessarily time-consuming and tedious.

Digital marketing experts instead need reliable technical SEO analysis tools when it comes to identifying and solving the most important website issues that can negatively affect search rankings.

For this reason, in this article, we will list the 10 best technical SEO analysis tools to know and examine their prominent features. We aim to provide information on the key features of each of these tools, how they can make your website SEO-friendly and how to access them.

10 Best Technical SEO Analysis Tools

Google Search Console

Overview: Google Search Console is known as a free tool offered by Google that helps online marketers, web developers or website administrators to easily track their visibility in Google search results.

Features and Benefits: Google Search Console provides tools and reports that help users diagnose the most common technical SEO issues. It is possible to use Search Console to verify that Google’s web crawlers can access all pages on your site, to ensure that new pages are indexed when expected, and to receive alerts when Google detects indexing or spam issues on your website. Apart from technical SEO plugins, the interface allows marketers to review the previous link profile of their website and track all keyword ranking positions in Search results.

Pricing: Google Search Console is completely free. To get started, visit the link above and follow the instructions.

GTmetrix

Overview GTmetrix is a performance analysis and reporting tool that alerts you to technical issues on your website that can affect site speed and user experience. Google is increasingly focusing on user experience as a ranking factor. It is therefore one of the good analytics tools to help improve factors such as page load times to positively impact your search engine rankings.

Features and Benefits: Gtmetrix pulls performance data from your website according to the same rules as Google PageSpeed Insights and Yahoo! Y Slow, then generates a performance score and indexed rating for you relative to other users on the platform. It gives you the ability to objectively measure your page speed and track how you compare to other websites.

The next step is optimization: GTmetrix helps you visualize how page load times are linked to total page size and total number of requests. This makes it possible to implement the best strategy to improve the user experience for your visitors and increase your ranking in Search engine results.

Pricing and Access: There is a quality free version of this tool that allows users to track up to three URLs with limited access to report filters and additional features. Paid packages start at US$14.95 per month and include priority access to the analytics server, remote and instant monitoring, video capture, and more scanning and detection features.

Screaming Frog

Overview: Screaming Frog is one of the industry leaders in technical SEO analysis with a client base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a website crawler that quickly analyzes websites of all sizes and provides users with technical SEO recommendations.

Features and Benefits: When it comes to technical SEO analysis, the right question about SEO Spider would be: What can it do? We recommend SEO Spider to identify broken links on your website, uncover pages with incorrectly optimized or missing metadata, create accurate XML sitemaps that get your pages indexed faster, uncover and edit broken redirect chains, discover duplicate pages, and more.

Pricing and Access: The free version of SEO Spider allows users to crawl up to 500 URLs. It also helps diagnose all of the common technical SEO problems. The paid version is available for an annual fee of 149￡. It offers endless URL crawling with additional features such as scheduled crawls and integrations with Google Analytics, Search Console, PageSpeed Insights and more.

Page Modified

Overview: Page Modified is an in-crawler crawling tool that collects technical SEO data from your website and presents it in a neat report with predictions and optimization tips.

Features and Benefits: Page Modified runs inside the browser and provides the necessary backend computing resources to crawl and inspect your site. The crawler mainly detects technical issues such as broken redirects, internal link issues, canonical errors, duplicate content, and glitches with your XML sitemap, but it is also very useful for uncovering on-page SEO issues such as clean title tags, pages without H1 headers, pages with missing or incorrectly optimized meta descriptions, and more.

Pricing and Access: There is a free version with limited features and paid subscription options starting at just $5 per month.

SEOmator

Overview: SEOmator is one of the most powerful technical SEO analysis tools available on the market today. While most digital marketers use up to four different marketing tools to analyze their SEO performance, SEOmator promises to provide technical, on-page and off-page SEO analysis in a single platform.

Features and Benefits: SEOmator is able to provide a long list of all problems that can be detected by web-based software. The list is divided into 10 highly detailed categories covering technical, on-page and off-page SEO elements:

Crawler Report, which detects technical issues such as broken links and redirection chains.
Structured Data, which monitors for missing structured data.
HTML Tags, which check that HTML meta tags are present and optimized for website content.
Page Speed, which controls page load speed, a known Google ranking factor based on user experience.
Internal Links, which tracks the number, function and anchor text of links on your website.
Content Quality, which analyzes content value and accessibility.
Backlinks, which checks whether a page has enough backlinks.
Social Media, which looks at social media citations and integration on every page
Multilingual Support, which analyzes language codes and accessibility for users speaking other languages.
Mobile Usability, which analyzes for mobile-friendly layout

This combination of technical, on-page and off-page analysis makes SEOmator a unique option for digital marketers who need to analyze every part of their SEO, not just the technical aspect.

Pricing and Access: SEOmator’s small business subscription plan starts at $19 per month, but there is also a pay-as-you-go model where you can pay $5 for a full analysis at any time. For agencies, a paid subscription to SEOmator allows them to host unlimited free SEO analysis tools on their website.

SEMrush Site Audit

Overview: SEMrush is one of the world’s most trusted and powerful all-in-one search engine marketing software platforms. The platform offers technical SEO analysis capabilities with the help of a single site analysis tool that uncovers more than 130 technical and on-page SEO issues.

Features and Benefits: Like SEOmator and the other tools that appear on this list, SEMrush incorporates all of the technical SEO performance concerns when performing a website analysis. The main difference between SEMrush and other tools lies in their dashboarding and reporting capabilities.

SEMrush offers thematic reports specific to an aspect of technical SEO and custom reports that users can access. Notable ones include crawlability, site performance and special reports for international SEO. The tool also addresses the most important technical issues affecting performance, enabling digital marketers to prioritize optimization workflows.

Pricing and Access: SEMrush allows you to analyze 100 pages of your website for free and includes all the main reports and features so you can see the platform in full before you buy. After that, the basic subscription starts at $99.95 per month. SEMrush is an all-in-one tool for marketers. Therefore, despite its high price, it has many additional features that go far beyond technical SEO analysis.

Google PageSpeed Insights

Overview: Google PageSpeed Insights is a technical SEO analysis tool that focuses on optimizing page speed. By entering a URL, you can have Google PageSpeed Insights analyze the content and make suggestions on what can be done to make this page load faster.

Features and Benefits: Page loading speed has emerged as one of the most important technical SEO factors used by search engines to determine ranking in search engine results, especially in recent times. When pages take a long time to load, visitors are more likely to waste time waiting for their content to load on the page and therefore leave without interacting. This means poor conversion performance, higher bounce rate and a bad experience for customers.

One of the best things about this tool is that it analyzes page speed using the field data it captures every time Google Chrome visits your website. Field data reveals the experiences of real users accessing your pages on real devices, providing more accurate insights into how your optimizations are affecting realistic performance.

Pricing and Access: Access to Google PageSpeed Insights is free for all users.

Ahrefs Site Audit Tool

Overview Ahrefs continues to evolve to become one of the best and most reliable all-in-one SEO tools. Ahrefs continues to improve and strive to be one of the most comprehensive and user-friendly technical SEO analysis tools you will come across on this list.

Features and Benefits: Ahrefs runs entirely in the cloud. This means that for the price of your subscription, Ahrefs will provide all the computing resources necessary to run its experience and your other services. Ahrefs site analysis tool automatically detects over 100 technical and on-page SEO issues that can negatively affect your ranking in search engine results. One of the great things is that Ahrefs groups these issues by type and aggregates them into files with full-color graphs that you can view and review with your team or show to clients. Packages used here include performance, HTML tags, social tags, content quality, inbound and outbound links, and broken images or scripts.

Pricing and Access: Ahrefs subscriptions start at US$99, with a 7-day trial plan available for US$7 that gives you full access to all features.

DeepCrawl

Overview: DeepCrawl is known as an enterprise-grade technical SEO analysis and crawler-based software with advanced features and customized reporting capabilities.

Features and Benefits: DeepCrawl has all the functionality you would expect from a technical SEO analysis tool. It can find broken links, refresh your XML sitemaps, monitor page speed and performance, verify content quality, and ensure that your website is optimally configured for search engine crawlers. What sets DeepCrawl apart is its historical data plugin, which makes it easy to compare past analysis results and see what needs to be fixed.

Pricing and Access: US$14 per month for a single project, US$62 per month for up to 3 projects, with optional special packages available for users who require additional packages.

OnCrawl

Overview: The OnCrawl platform offers a number of useful SEO and website management tools, including a log analyzer, a search rankings tracker, a backlink tracker, and a technical SEO analysis tool.

Features and Benefits: When it comes to technical SEO analysis, there are a few features that set OnCrawl apart from its competitors. First, there is its capacity: OnCrawl is designed to check Europe’s largest eCommerce website with more than 70 million pages. So it doesn’t act like a very large or slow scanning program when in use. Another factor is scan comparison, which gives users the ability to compare individual scans and identify technical issues that need to be actively addressed.

It also highlighted engaging visualization and the ability to segment and customize scans with advanced settings. For digital agencies and enterprise organizations with large websites, OnCrawl is ideal for taking advantage of what it has to offer.

Pricing and Access: The lowest level subscription plan for OnCrawl is €49 per month. It includes up to 100,000 URL crawls per month on a single domain. Larger subscription products are also available for small departments or agencies with multiple projects in active status and scanning millions of pages or more per month. A 14-day free trial package is available for you to test the technical SEO analysis tool before you buy.

Summary

Thanks for reading our list of the 10 best technical SEO analysis tools!

It’s time to analyze your website and fix technical issues that could negatively affect your rankings on search results pages. Do you need help monitoring search engine results pages and increasing your competitiveness? A good SEO agency will lead you to success. Contact us to see how we can help you succeed.

Good luck!