Advertising on TikTok is an effective digital marketing tool for brands to reach a wide audience. TikTok ads help brands reach the right target audiences, while helping them achieve high engagement rates with creative content and effective strategies. Advertising on TikTok offers the opportunity to advertise on a platform that is not only fun but also measurable and optimised. In addition, TikTok ads provide great advantages for brands with flexible options to manage their budgets and the potential to convert. The impact of TikTok ads on users creates a great opportunity to increase the awareness of brands.
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Today, marketing is changing rapidly by evolving towards digitalisation and digital platforms are gaining more importance every day. In order to compete in this digital age, all businesses need to take part in digital media and exist with effective strategies. Powerful platforms such as TikTok have become an efficient and successful advertising medium where brands can reach their target audiences. Therefore, continue reading our article to become aware of digitalised strategies and increase your brand awareness!
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What are TikTok Advertising Models and What are the Advantages?
TikTok ads help brands reach a large audience with creative content and target audience-oriented strategies. The various advertising models offered by TikTok enable brands to reach the right audiences by offering solutions suitable for every budget and target. In this article, we will explore what TikTok advertising models are and the advantages each of them provides. Advertising on TikTok has an important place in brands’ digital marketing strategies, and choosing the right advertising model is critical for a successful campaign. Here are TikTok advertising models, which have become one of the important platforms of digital marketing:
- In-Feed Ads
In-feed ads are video adverts that TikTok users see in the ‘For You’ feed. These ads attract users’ attention by looking like natural content. When advertising, it is recommended that your videos be between 9-60 seconds, because TikTok users show more interest in short and impressive content. In-feed ads offer the advantage of high engagement rates and easy shareability. - Top-View Adverts
This ad model is the first video adverts that users see when the TikTok app is opened and occupies the entire screen. Lasting up to 60 seconds, Top-View ads quickly attract users’ attention. These ads can provide high reach for brands as they offer a large visibility area. You can also allocate a significant portion of your budget to such ads to ensure that TikTok ads effectively reach the target audience. - Brand Takeover Advertisements
Brand takeover ads are video or image ads that appear full screen on the screen when the TikTok application is opened. These ads instantly attract users’ attention and are usually displayed for 5 seconds. This advertising model, which has the potential to provide high interaction, is an ideal option, especially when launching a new campaign or for companies that want to increase brand awareness.
- Hashtag Challenge (Branded Hashtag Competitions)
Hashtag Challenge is an advertising model that encourages TikTok users to produce content under a specific hashtag. Brands direct users to use hashtags by launching a creative campaign. This model creates brand awareness in an organic way by allowing users to interact with the brand. Hashtag Challenge often goes viral and helps brands reach almost a large portion of TikTok users.
- Branded Effects
Branded effects are a type of advert that allows TikTok users to interact with the brand using fun and interactive AR filters. Users create creative content using special effects created by the brand and this content can be spread on the platform. This type of advert creates a natural and value-creating relationship with the target audience, allowing your brand to create a fun and interactive image.
The advantages provided by TikTok ads help brands develop their digital marketing strategies. TikTok, which has a large and active user base, offers great opportunities for brands. Thanks to targeting options, you can reach the right audience, measure the success of your advertising campaigns and analyse your advertising performance. In addition, thanks to TikTok’s creative structure, brands can have the opportunity to produce original and remarkable content.
TikTok Advertising Options and Prices
TikTok offers unique opportunities for brands by becoming an important player in the digital marketing world. This platform helps brands achieve their goals with various advertising models that appeal to a young and interactive user base. However, advertising on TikTok requires the right budget planning and strategy. Each of the different ad types directly affects the impact and conversion rates of campaigns. TikTok ad prices vary depending on the goals of the campaign, the ad model and your target audience. By addressing the pricing of TikTok ads, popular ad models and budget management, you can create an effective and successful TikTok ad campaign for your brand.
The 2025 costs of TikTok ads are as follows:
- In-Feed Ads: In 2025, the average cost per click (CPC) for these ads ranges from $0.50 to $1.50.
- Top-View Ads: This type of ad usually has higher budgets and is one of the most expensive and costly options on TikTok. It is not possible to specify a clear price for this advertising model due to changes in advertising goals and strategies.
- Brand Takeover: The minimum budget is usually around $20,000 because these types of adverts provide high visibility by covering the main screen.
- Hashtag Challenge: The 6-day placement fee for these creative and user interaction-oriented campaigns is around $150,000.
- Branded Effects: The starting price for these adverts is usually around $45,000. You are allowed to create special effects and stickers for your brand for about 30 days.
When determining the budget of your TikTok advertising campaigns, it is important to define your target audience correctly and evaluate the suitability of your budget for the advertising campaign through the ad manager. When creating a tik tok advertising campaign, your budget needs to be optimised to achieve your advertising goals. To increase the success of your advertising campaign, you should create your strategy taking into account budget adjustments and the minimum daily budget of 20 USD at the ad group level.
Remember, the minimum budget and prices of TikTok ads may vary according to the scope of your advertising campaign and your goals. When creating your advertising campaign, do not neglect to make the necessary adjustments to ensure that your budget is in line with your advertising goals and to increase the success of your advertising campaign.
TikTok Advertising Stages: How to Advertise TikTok?
TikTok has become an effective digital advertising platform for brands with its rapidly growing user base worldwide. Especially in the field of e-commerce, TikTok ads offer brands the opportunity to reach a wide audience and promote their products. Advertising on TikTok can open new doors for brands with the right strategies. You can create successful and high-performance advertising campaigns by learning the stages of advertising.
- TikTok Advertising Account Creation
As a first step, you need to register on the TikTok For Business platform. You can manage your advertising campaigns by accessing TikTok Ads Manager through this platform. During the registration process, activate your advertising account by adding your business information and payment methods.
- Creating an Advertising Campaign
You can start a new advertising campaign by selecting the ‘Create Campaign’ option on TikTok Ads Manager. At this stage, it is important to determine the goal of your campaign; for example, you should choose the appropriate goal for you, such as increasing brand awareness, driving website traffic or app downloads. You can also set the advertising budget for your campaign and plan how much you will spend in total.
- Determination of Advertising Group and Target Audience
After creating your campaign, you need to define your target audience at the ad group level. TikTok offers various demographic and behavioural targeting options such as age, gender, location, interests and device type. In this way, you can ensure that your campaigns reach the right audience.
- Ad Format and Placement Selection
TikTok offers different ad formats and placements. You can show your adverts in the TikTok application or in other applications that TikTok cooperates with. You can also reach your target audience in the most appropriate way by determining which platforms and devices your ads will appear on.
- Setting Advertising Budget and Timing
By setting your daily or total budget at the ad group level, you can plan how long and at what speed the adverts will be shown. By carefully adjusting your budget and timing, you can ensure that your ads reach your target audience in the most effective way.
- Advertising Design and Creation
While creating the visual and text content of your advertising campaigns, take care to prepare content suitable for TikTok’s dynamic and entertaining structure. Creative and remarkable adverts will attract users’ attention and increase interaction.
- Monitoring and Optimisation of Ads
After your ads are published, monitor their performance regularly via TikTok Ads Manager. In line with the data you obtain, you can achieve better results by optimising your ads. For example, you can improve performance by updating your audience settings, budget or ad content.
TikTok is a very ideal and useful platform for advertising. It is also an effective method for brands to reach a wide audience and provide interaction. By following the steps mentioned above, you can successfully create and manage your TikTok ads.
Tips for Achieving Success in TikTok Ads
TikTok has gone from being just a platform for sharing fun videos to a powerful marketing tool for brands. Today, millions of people spend time on TikTok, which offers businesses a huge advertising potential. So, do TikTok campaigns really work? If you proceed with the right strategies, yes! TikTok ads can open different doors for you, increase your brand awareness and help you build stronger ties with your target audience. If you want to learn all the details of advertising on TikTok and create an effective advertising campaign, here is the step-by-step process…
1. Use TikTok’s ‘Entertainment-First’ Structure
TikTok is closed to classic sales-oriented advertising. If you are only advertising to show your product and push sales, you are bound to fail. Users are mostly looking for entertainment on such platforms, so add a natural entertainment element to your content.
- Produce entertaining, humorous or emotional content
- Tell a story, create scripted short videos
- Integrate your ad into the natural flow by taking advantage of TikTok trends
2. Attract Attention in the First 3 Seconds
The first 3 seconds are critical in TikTok adverts. If you cannot attract the viewer’s attention, your video will be scrolled and your budget will be wasted.
- Use an attention-grabbing element in the first second of the video (a surprising introduction, a powerful question or a moving effect)
- Design your TikTok advert and avoid static scenes
- Be short and concise; your adverts should be between 9-15 seconds
3. Work with TikTok Creators
For brands, TikTok is more successful when collaborating with creators. Users may be sceptical of ads from brands, but they respond more naturally to ads from creators they know and trust.
- Co-create content with TikTok influencers
- Leave influencers to speak in their own words, do not disturb their authenticity
- Ensure that your advertising campaign is naturally integrated into the influencer’s content
4. Encourage Users to Engage with the Ad
TikTok adverts are much more successful when they interact with the viewer.
- Encourage users to reply, duet or comment on your video
- Ask questions, try surveys or ‘Imitate Me’ style formats
- Use viral trends to get the audience to share your content
5. Shoot your adverts in accordance with the nature of TikTok
If you want to reach your TikTok ad target audience, you should make your ads suitable for the platform. TikTok users quickly pass content that does not have a platform-specific style.
- Shoot in portrait format (horizontal videos will be ineffective)
- Keep the background simple but interesting
- Make users see your content as a natural TikTok video instead of a professional production
6. Choose the Right Sound Usage and Music
Most TikTok content is supported by music and sound effects.
- Make your videos more engaging using TikTok’s popular music and sounds
- If you are making a spoken advert, add subtitles because many users watch with the sound off
- Use dynamic transition sounds and special effects from TikTok’s sound effects library
7. Choose TikTok Advertising Models Correctly
TikTok has many different ad formats. Choosing the most suitable one for your business makes a big difference.
- In-Feed Ads (In-stream advertising): Visible in the users’ discovery flow, should be designed like natural content
- Top View Ads: It is the first advert that everyone who opens TikTok sees, but it is expensive
- Branded Hashtag Challenge: Allows users to interact, ideal for brand awareness
- Spark Ads: Allows you to take existing popular content and turn it into sponsored ads
8. Measure Your Ad Conversions Using TikTok Pixel
If you want to increase your ad conversion rate, integrate TikTok Pixel into your website or app.
- Thanks to the pixel, you can analyse which advert converts into sales
- You can create retargeting adverts by tracking users’ movements on your site
9. Define Your Target Audience in Detail
Target audience and ad matching directly affect the success of your campaign. If you target the wrong audience, your advert will be wasted.
- Identify your target audience in detail with many filtering options, from geographical location to the device to be accessed
- Analyse criteria such as age, interests, shopping habits
- Find the most accurate and appropriate ad targeting strategy by trying TikTok ads on different audiences with A/B tests
10. Use Your Advertising Budget Wisely
For a successful and effective advertising campaign, you should make the budget planning correctly.
- Identify the best performing content by running test campaigns with small budgets
- Make the most of your investment by using TikTok’s automatic budget optimisation
- Avoid unnecessary expenses with the advertising budget that you decide the speed at which it will be spent during the advertising process
11. Get Professional Consultancy Service
Managing the TikTok advertising process can be complicated and missteps can cause your budget to be wasted. You can make your advertising campaigns more efficient by working with a professional agency or consultant.
- Get strategic support to manage your advertising budget in the most effective way
- Use expert analyses to increase ad conversion rates
- Achieve maximum efficiency by ensuring that special advertising strategies are created for your brand
Frequently Asked Questions
How should the advert content be in TikTok?
TikTok ad content should be fun, creative and fluid. You should offer a natural and sincere content by taking advantage of trends without boring users. You should attract attention in the first 3 seconds and encourage interaction.
What should I do to place a sponsored advert on TikTok?
To place a TikTok sponsored advert, you must first register for a TikTok advertising account. Then create an ad campaign via TikTok Ads Manager, determine your target audience, set your budget, upload your ad content and go live. For better results, you can use TikTok Pixel integration.
How much is it to advertise on TikTok?
TikTok advertising costs vary according to your campaign’s goals, target audience and ad format. On average, the minimum daily budget is around 50 USD. Premium ads such as Top View Ads can be more expensive, while lower budget options such as In-Feed Ads are also available. Your advertising budget can be adjusted according to the type and duration of your campaign.
How to create a TikTok advertising account?
To create a TikTok advertising account, you need to go to https://ads.tiktok.com and register. Enter your business details by logging in with Google, Facebook or email. After creating your account, you can start your campaigns via TikTok Ad Manager.
