If you are wondering why your organic traffic is
dropping, you should know that there are many
different answers to this question. To get the
right answer, you need to know how to discover
organic traffic loss, then identify what could
be causing it, and finally find out what you can
do to get rid of it. This way, you can eliminate
the factors causing a decline in your organic
traffic and improve the efficiency of your
website.
In order to manage your site much more
effectively, make much safer business decisions
and gain more stakeholders, you must first
determine why your organic traffic is dropping.
However, only by achieving this will you have
the opportunity to reach your desired outcomes
in other areas as well.
Wayne Cichanski, Vice President of Search and
Site Experience, shared numerous tips that can
help you with this topic during a seminar at
iQuanti on March 16. We wanted to provide a
brief summary of what was discussed in the
webinar to help you overcome these issues and
discover the reasons behind your declining
organic traffic, so you can make the necessary
adjustments.
One of the most curious topics in the digital
world is the causes of organic traffic declines.
These types of declines, which can have a wide
range of causes, require a meticulous approach
to identify the true reason, along with accurate
evaluations.
However, there are basically three different
triggers for organic traffic drops. Each of
these is linked to the other and together they
cause the fall to take place. These triggers are
as follows:
In fact, there is a classic formula you should
consider at this point:
When an algorithmic drop occurs on your website,
it’s important to know how to detect it.
This way, you can convey the necessary
information about the current decline to the
relevant individuals and guide them effectively
to take the right steps for correcting the
situation.
At this point, it is necessary to determine
whether the organic traffic decline is
continuous or whether there is a sharp decline
at certain times. If there is a continuous
decline, that is, if there is a steady decline
in traffic, it means that one of two factors has
caused this situation. Either your website has
lost its authority or your competitors have
become more authoritative than you. The
situation we refer to as website authority
actually involves the links and domains that
direct traffic to your site.
If the drop has happened suddenly in a short
period of time, it is likely that there has been
a change in the algorithms and this has caused a
sudden drop in your website’s organic
traffic. In such times, performing the necessary
optimization efforts in line with the updated
algorithms becomes the solution to this sudden
decline.
A drop in your organic traffic will directly
lead to a drop in your revenue. It is to your
advantage to learn how to calculate lost income
at such times. For example, if a page on your
website typically receives 12,120 visits per
month but currently only gets 7,244, there is an
average traffic decline of 59.7%. This situation
inevitably leads to a significant loss of
revenue.
If you wish, you can use the formula provided in
the seminar to determine how much of the organic
traffic decline is due to rankings, volume, or
click-through rates, allowing you to clearly and
accurately identify the reasons behind the
decline.
You may have lost revenue due to your organic
traffic falling for various reasons. In order to
recover lost income at this point, you first
need to understand very well what you can and
cannot control. Because income losses due to
factors beyond your control cannot be recovered.
For example;
If you’re having trouble fixing organic
traffic decline and the decline continues or
you’re not getting the desired uplift, you
may be concerned about what to do. In such
cases, you can first examine the loss of income
according to each item, thus gaining
transparency about how much income you can
generate and setting realistic expectations. To
achieve this, it is crucial to know the answers
to the following questions and to act with
careful attention to the action points.
It is also important to redefine the core
purpose of the areas of decline. In the process,
you also need to acquire data that is ideal for
the new volume. By paying attention to all these
details, you can perform a much deeper and more
effective work in recovering your traffic. You
should remember that almost every website
experiences a drop in organic traffic. At this
point, it is important to be prepared for such
situations. This way, you can quickly develop
effective solutions and easily overcome the
problem.
