As with all writing, writing a blog post is a skillful endeavor. In order to engage your readers, you need to think about the structure of your work and write attractive prose.
You can help your readers understand the basic concept of an article by using headings, subheadings and paragraph structure in your writing. If people understand and like an article, they will be more inclined to link, share and tweet, which will help you rise in the rankings. So, if you want to improve your ranking, improve your writing skills even more!
If you really want to write a readable and SEO-friendly blog post, the words you want to find need to be in very prominent places, but overusing keywords seriously hinders the readability of the post, which you definitely want to happen last. This blog post offers you tips on writing blog posts that are both readable and SEO-friendly.
Do keyword research!
Before you start writing a blog post, we recommend doing keyword research. This is essential if you want to dominate search results and find out what words your readers are actually searching for. All these keywords are the words that will be decisive about the topics and texts you need to write.
Tips for a good blog post
Before starting a new blog post, writers or bloggers start writing the way they think, but this style of writing will damage your blog post. While this may work for some writers and bloggers with natural writing talent, in general it won’t work for your site and your writing. You should follow the following rules when writing your blog post;
1. Always think in detail before writing a blog post!
We recommend that you think carefully about the message you want to convey in your blog post.
- What do you want to tell your readers about and what important questions do you want to answer?
- What is the main purpose of writing your blog post?
- What do you want your readers to do at the end of the article?
Make sure you write down the answers to these questions before you start writing!
2. Create a structure for your blog posts!
Start your posts with a clear structure. In every shipment:
- Some kind of introduction (what your topic is about)
- A text body (where the main message is written)
- A conclusion (here you should summarize the most important ideas or draw a conclusion).
Place what you want to say in all three sections.
3. Don't forget to use paragraphs!
All writing uses paragraphs, but not every writer or blogger uses them well. You should not start each sentence on a new line. There should be a logical reason for starting a new paragraph, you should ask yourself what the main idea of your paragraphs is. You should be able to summarize this main idea in just one sentence. Everyone uses paragraphs, but not everyone uses them well. Do not start each new sentence on a new line. There must be a logical reason for starting a new paragraph. Each paragraph should have its own idea or topic. Ask yourself what the main idea of each paragraph is. You should be able to summarize this main idea in just one sentence. If you need more sentences; you may just need to use more paragraphs.
4. Use headings in the blog post!
Headlines influence your writing. It is not only important for readability but also for SEO. Headings also determine your ranking by helping Google grasp the main topics of a long post. If you want your readers to read your blog posts fluently, you should also use subheadings to guide them, help them understand your page and clarify the structure of your articles. Don’t forget to use your keywords in some subheadings!
5. Don't forget to use signal words!
Signal words help people scan your text and grasp the main ideas. Words like ‘secondly’ and ‘finally’, ‘nevertheless’, ‘definitely’ and ‘really’ give a clear signal to your readers. Readers will instantly come to a conclusion after a conclusion such as “conclusion”, “therefore” or “therefore”. It is therefore very important to include sign words in the structure of the text.
6. Have them review your blog posts!
Before publishing a blog post, have someone else read and review it! Ask them if they understand what you are trying to say in your article and ask them for help in correcting spelling and grammatical mistakes.
7. Optimize blog post length!
Make sure your blog posts are at least 300 words. Google likes long articles, but if your article is too long and not easy to read, it will bore your readers.
8. Link to previous content!
If you have written more than one piece of content on the same topic, remember to link them together. Your link structure is also very important for your Google ranking and readers may be interested in reading these related posts.
9. Add content regularly
Regularly adding new blog posts to your website tells Google that your website is alive. If it is not an active website, Google will crawl the site less, which can negatively affect the ranking.
