The 8 Best Corporate SEO Tools for Content Optimization

It is very important to take advantage of content optimization tools to improve your corporate SEO. You can find a lot of data on the internet on how to optimize your content. But it’s hard to find much information on how to do this kind of optimization at scale.

Corporate marketing professionals, in particular, face a wide range of challenges when optimizing content. For example, optimizing a large website catalog or performing detailed audits to manage content in various areas requires a lot of detailed work and takes a lot of time.

However, there are very practical and useful SEO tools available today. These make the optimization process easier, no matter how large the content volume. These effective tools, which are your biggest help thanks to their corporate features, respond to your needs by offering corporate subscriptions.

Since there is a wide variety of SEO tools, you may inevitably get confused about which ones to use. That’s why we have put together the most ideal options for you. By examining them, you can effortlessly access the tools suitable for your needs and perform an effective content optimization.

Let’s take a look at the best enterprise SEO tools for content optimization and how to use them.

Surfer:

Surfer is a highly popular content optimization platform that uses artificial intelligence to automatically perform the processes that many SEO experts have to do manually.

What does it do?

By evaluating search results, Surfer determines how best to optimize content. This makes your work easier. This algorithmic tool also checks the best URLs for a keyword.

By analyzing the data in the content, deciding what is good about it, and showing you how to apply that data to a new piece of content, Surfer gives you valuable insights on how to create quality and effective content.

What are the Advantages?

Offering numerous advantages, Surfer is an excellent choice, especially for businesses. Because with an enterprise subscription, a business can perform up to 140 audits per month, get 10 team members on board, and use 70 content editors. This means that the business can audit 150 pages or posts each month and update 70 different pieces of content in the content editor.

Also favored by internal teams, agency partners and freelance writers, the Surfer tool is very easy to use.

How to use it?

There are many different content optimization tools available on the Surfer platform. For this reason, you need to take advantage of the system in line with your SEO goals and use it in line with your strategies. At this stage, you can benefit from important tools, especially by taking the following steps:

You can use the Content Planner tool to create a customized plan for your business, as well as an editorial calendar.
You can have AI generate an optimized SEO page summary. For this you need to use the Summary tool.
When you want to optimize a new piece of content, you can use the Content Editor tool.
It is also very important to evaluate the content you have created. This way you can make the most of optimization opportunities. At this point you need to use the audit tool.

When using Surfer, it will be enough to enter your brand’s domain and the URL of the relevant page into the system. In this way, the system will give you very advantageous suggestions for your SEO content strategy. By taking advantage of these, you can take effective and successful steps.

Ahrefs:

Ahrefs, one of the most popular tools in the field of SEO, attracts attention especially with its functions such as keyword research, backlink analysis and competitor analysis. Thus, it saves you a great deal of work and creates a flawless work.

How to use it?

This handy SEO tool also offers a wide range of features to specifically cater to the content optimization needs of businesses.

For example, if you want to monitor your business’ keyword performance and learn what you can do to improve your existing content, you can use Rank Tracker technology.

Content Explorer also creates opportunities for you to create useful backlinks by providing you with successful content ideas.

What are the Advantages?

Ahrefs, which is a great option as a corporate SEO tool, supports you especially in areas such as ranking tracking, keyword research on a global scale, content research, backlink analysis and makes your work much easier.

This SEO tool is notable for having an inventory of more than 1.6 billion search queries and helping you achieve the most comprehensive backlink index. In this way, it focuses on achieving its main goal, which is to be the “single source of truth” for those who want to make SEO decisions within a specific strategy.

How to use it?

If you are wondering how to use Ahrefs, you should know that you will encounter quite a variety of tools. Among these different tools that can help you with your content optimization efforts, Content Explorer stands out in particular. This tool allows you to search billions of web pages. Thus, you can take successful steps in obtaining both SEO and social data.

In addition to Content Explorer, Content Explorer is also a very popular and used tool. In order to benefit from this tool, which supports you in uncovering new opportunities, you only need to enter the subject in the relevant field.

Ahrefs also offers a number of filters that allow you to customize results based on a wide range of criteria. For example, you can filter on a myriad of criteria, from live and broken links to the number of domains that redirect your search, from traffic and language value to the number of social shares.

You can also see if a page on your website is gaining links and track whether traffic is increasing over time. At this point, you can easily access the detailed data of any content.

Semrush:

Semrush, which is designed for companies operating in the digital field to obtain much more effective data on their content, is a very popular content marketing and SEO tool.

What does it do?

If you use the Semrush tool, you can conduct keyword research, analyze competitors and manage social media. In addition to these, the tool offers numerous functionalities, making it a “one-stop-shop” for creating your SEO strategies.

What are the Advantages?

There are numerous programs you can benefit from within the Semrush corporate subscription. There are research, tracking, measurement and optimization tools to facilitate your keyword efforts. They make your work much easier and contribute to successful results.

It is especially ideal for large enterprises. If you have a very large website, even if it has hundreds or thousands of pages, Semrush works flawlessly, ranking for countless keywords.

If you wish, you can also ensure that your brand develops and grows much more with a unique plan tailored to the specific needs of your company.

In short, Semrush is one of your biggest supporters in overcoming content marketing challenges, offering more than 50 tools and reports to make your work easier. By utilizing these, you can create a strong strategy for your content and ensure that your content attracts much more organic traffic.

How to use it?

It is impossible to mention in detail all the features of such an advanced SEO tool. Instead, I will talk about two of the most preferred and used Semrush tools in the SEO world.

The Content Audit tool and SEO Writing Assistant (SWA), two of the most popular tools for content optimization, are options you should definitely take advantage of.

With Content Audit, you can understand how your content is performing in terms of traffic and keywords, as well as identify how users are interacting with your content. The tool evaluates your content on all these details, determines which pages are working well or not, and makes suggestions for optimization based on the results.

The tool that supports you to put all these recommendations into action is SWA. SWA basically helps you optimize your content in real time. SWA also functions as a smart text editor. This tool also includes updates in SEO and engagement.

Screaming Frog:

One of the prominent tools for SEO content optimization is Screaming Frog. This tool extracts data from website owners, checks for common SEO issues and contributes to the SEO improvement of this content. It is therefore a widely used SEO tool.

What does it do?

Screaming Frog, which stands out with its technical SEO audit features in general, but also has highly effective applications in content optimization, benefits you in many ways.

For example, it guides you by flagging content that needs to be optimized. It identifies gaps in everything from duplicate page titles to repeated descriptions. It also shows you content that is lacking in coverage and helps you improve it.

What are the Advantages?

Offering a wide range of benefits, Screaming Frog allows users to audit up to 500 URLs for free. For more, you need to purchase a license. This gives you access to much more advanced features, including “unlimited” URL inspections, and allows you to take advantage of the tool’s superior services.

This is especially attractive for businesses. Thanks to Screaming Frog, businesses do not have difficulty in auditing even very large websites and follow their business in the best way by making accurate evaluations.

In addition, this SEO tool provides real-time results. This allows large-scale websites to be audited efficiently. The best part is that while this tool is auditing your website pages, you can start working on SEO recommendations.

How to use it?

If you have more than 500 URLs on your website, it is worthwhile to get a paid license for Scream Frog without wasting time. In this way, you can audit your entire website without any restrictions and take the right steps in content optimization.

At this point, all you need to do is download Screaming Frog, then verify your license and scan your website. The tool is very easy to use and can provide you with a wide range of data such as page URL count, technical blockers, image file sizes, etc. in a short period of time.

It is very important to pay close attention to the following data you have obtained while optimizing content:

Content that is weak in scope
Missing meta descriptions
Duplicate meta descriptions
Missing title tags
Duplicate title tags
Missing H1 headings
Duplicate H1 headers
Broken on-site links
Broken off-site links
Missing H2 headers
Duplicate content
Missing image alt text
Incompletely structured data
Page speed (full report)
Orphan pages

The presence of any of the problems mentioned above notifies you that your content needs to be optimized. It is important to remember that if such problems are not corrected, many problems may arise throughout the website. Therefore, you need to evaluate your website holistically so that you can make bulk updates if you deem it necessary.

SparkToro:

SparkToro is an audience research tool founded by Rand Fishkin. Thanks to this SEO tool, businesses have the opportunity to create user-oriented content and equip their websites with effective content. At this point, you need to know that you can only achieve great content with your target audience in mind.

What does it do?

Known as an audience research tool, SparkToro basically looks at the websites your customers visit, the hashtags they use, the social accounts they follow and much more. This helps you create content with ideal features in line with their interests and behaviors. The goal of creating this tool would be to make audience surveys a thing of the past, instead allowing AI to generate accurate and useful audience insights with just a few clicks.

What are the Advantages?

Especially preferred by marketing agencies, SparkToro is also very effective and useful for businesses. With a subscription to this SEO tool, you get unlimited searches for your team. You can also get up to 250 social media results, get demographic data and benefit from up to 50 user usages.

Spark Toro makes it easy to identify your target audience’s interests by crawling millions of social accounts and websites. This functionality makes it a tremendous tool, especially for large enterprises.

Using this data, you can then determine the type of content you create, learn the keywords to target, identify the platforms to market your content on, and get tips on how to optimize content to engage users.

How to use it?

With SparkToro, you can take advantage of numerous features. There is even a video that walks you through how to use these features. However, when you are going to use this SEO tool, you should first know that you can use SparkToro to perform the following actions:

You can create a list of publications that your target audience prefers.
You can compare sources of influence for a large number of audiences.
You can prioritize your public relations activities, social media, content and outreach campaigns and learn what you can do in this direction.
You can analyze your brand’s online presence.
You can analyze your competitors’ target audiences.
You can explore opportunities for backlinks or social media.

In short, you can use SparkToro to discover where your target audience hangs out and what content they interact with the most. So you can improve your own content, get ideas for producing new content and use all this information to improve the conversions observed on your website.

Clearscope:

Clearscope is a very popular content optimization platform that helps brands create ideal content related to their field of activity.

What does it do?

With Clearscope, you can find out what people are searching for and which content performs best based on those searches. You can also identify how you can improve your content to help your brand rise to the top of search results. The SEO tool, which performs all these functions using artificial intelligence technology, allows you to realize an advantageous use.

You can also use the “Your Content Rating” section to evaluate your existing content in terms of SEO or learn what you need to do to get a high score when you are in the process of creating your content.

Clearscope is a useful tool in many ways, especially for brands that want to highly optimize their content.

What are the Advantages?

Clearscope, which is similar to Surfer in that it basically functions as a writing assistant, but also brings useful results of integration, is one of the most preferred SEO tools.

This SEO tool, which integrates with a wide range of tools, especially with platforms such as Google Docs and WordPress, offers you convenience in this respect. Clearscope, which also offers the practicality of switching between these tools, is quickly adopted thanks to its smooth operation.

This tool, which is trusted by big brands, is also preferred by big names such as Adobe, YouTube, Shopify and Deloitte. Each of these are very big brands in terms of content.

How to use it?

Will you use the Clearscope tool? Then you can do the following first:

You need to use a keyword search tool to analyze your target keyword. You can then paste them into your existing content.
If you wish, you can create a content editor document from the same section for the new content you will create.
You can also work on suggestions based on organic search data, from secondary keywords to the number of suggested words, from titles to keyword usage.
You can use the readability score app in the Clearscope tool, which also helps you determine the reading level of your content.

With all these processes, you can make your content ideal for audiences of all levels, so you can appeal to a much wider audience.

Frase:

Frase is an artificial intelligence-based research and authoring software that allows you to research, write and optimize SEO content with superior quality.

What does it do?

Frase, which realizes an advantageous use by streamlining the content production process, manages to become the favorite of brands by reducing the time in SEO content production from hours to just a few minutes. The prominent ones among its features are as follows:

You can quickly create summaries for your SEO content by going to the Content Summaries section.
You can use the Content Writing app to get suggestions for creating both high quality and high converting content.
In the Content Optimization section, you can compare your content with the content of your strongest competitors. This will provide you with information for the necessary optimizations.
In the Content Analytics application, you can discover new content opportunities and revise your old content.

What are the Advantages?

Frase offers an effective subscription option for brands that want to scale their content production, allowing maximum utilization of SEO tools. Unlimited document credits are available with this type of subscription option. Unlimited document sharing is also possible. The platform allows three users to perform such operations. However, additional fees need to be paid to allow more users to log in.

With Frase, you can create hundreds of content summaries, create new content from these summaries and get support from authors to optimize each one. This way, you can complete the process of optimizing or summarizing each piece of content in a very short time.

If you want to create tons of quality content for your brand, you can choose to use this tool that makes your life practical by making it very easy.

How to use it?

You can also use Frase to get new content ideas. By using your editorial calendar, you can access search-oriented content topics, so you can immediately switch to the content production process without having to decide which area to prepare content in.

Hemingway Editor:

Even if there are countless keywords in your content, if the content is not prepared for the target audience, there will be no conversion. For this reason, you need to share content specifically tailored to your target audience. At this point, Hemingway Editor is an SEO tool that comes to your rescue.

What does it do?

Once you have optimized your content for search engines, you can use the Hemingway Editor tool and do a final check to make sure it is clear and perfect in every respect. It is a very effective SEO tool, especially for editing in areas such as sound, clutter, grammar and general readability.

What are the Advantages?

When it comes to the Hemingway Editor, it is very practical and simple, especially in terms of use. This gives users a great advantage. From writers to SEO experts, marketers to team members, anyone can use this tool effortlessly and gain useful insights. This makes it easy to optimize the content.

The SEO tool, which performs even enterprise-level optimization processes in just a few seconds, allows you to save time. You can review your content on this tool to identify typos, passive voice and much more. In this way, you can access the necessary data for the necessary updates and improve your content. Thus, you can take advantage of both time and money.

How to use it?

You can see the problems in your content on Hemingway Editor, which is very simple to use. The system has color coding to detect these problems.

For example:

If you see a sentence in yellow, you are dealing with a long, complex sentence. At this point, you can shorten the sentence to make it clearer and more understandable.
You can use shorter and more attention-grabbing phrases to increase the readability of the purple sentence.
Some adverbs and expressions reduce the quality of the sentence. These are blue in color. You can therefore remove these expressions and use other words.
Green colored emoticons indicate a passive voice. You can make the necessary corrections accordingly.

In order to perform such scans, you need to paste the existing content and click on the start button. You can then move on to the editing process. This SEO tool attracts attention with its simple, effective and corporate structure.

Successful Results with Corporate SEO Tools

Companies that carry out their activities on the internet have great goals for SEO. At this point, the need for quality and successful content arises. This is why the need for content optimization is huge.

Corporate SEO tools created to respond to this need are a great boon for updating content on a large scale. If you are working on an existing content optimization project, you can work efficiently and achieve successful results by making real-time improvements. Simply pasting your content into a content authoring tool on such tools is enough to get the suggestions you need.

If you are looking for optimization tips, you can use Semrush to check your content in a practical way and optimize it for the best results.

Corporate SEO tools have an important place in our lives because of the advantages they offer. These tools make even the most challenging and complex operations simple and practical. Therefore, even if you have a very large website that needs to be optimized, you can enjoy the privilege of using these tools and lighten the burden on you.