Keyword Planner, also known as Google Keyword
Planner, is a free tool available to you on
Google Ads. As the name of the application
suggests, it is designed for keyword planning
and finding the right keywords for your
campaigns.
Aside from the design changes made in 2018, the
main features offered in the Keyword Planner
have remained largely unchanged since 2013! In
this design change, several useful features were
added to the tool, including historical data,
mobile search volumes, and new metrics.
How to Use Google Keyword Planner?
To use Keyword Planner, you
must first have a Google Ads account.
Immediately afterwards, you can access the
keyword planner from the Google Ads interface by
clicking “Tools” in the top right
menu. Google automatically deactivates accounts
that have not spent anything in the last 15
months. Your disabled account can be
reactivated, but if you do not spend any money
within the next 3 months, it will be disabled
again.
Is it available for free?
Yes! You can use the Keyword Planner tool for
free as long as you keep your Google Ads account
active, but unfortunately you will not have
access to all features. In 2016, Google removed
the exact search volume data for keywords from
users who did not spend enough on ads.
In other words, if you want to use Google
Keyword Planner for search volume but
don’t have active campaigns, you
won’t obtain very useful data.
What Data Can I See?
Keyword Planner is a tool widely used by PPC and SEO professionals. You can find the following data in Google Keyword Planner:
- Monthly search volumes and intervals (depending on spend on Google Ads)
- Historical search volumes up to 2014
- Mobile search volumes
- Keyword ideas based on your keyword
- Competition in Google Ads
- Proposed proposals
- Share of ad impressions
- Estimates for impressions and clicks based on your offers
- Predictions for locations and devices
- Organic average position and impression share
How to Use Google Keyword Planner?
After launching the application, you can start
your research in two ways:
- Find new keywords : This app will help you to find new keyword ideas.
- Get search volume and predictions: Helps you get search volumes and predictions for your keywords
The Importance of Google Keyword Planner for SEO
Although it was initially designed for PPC
advertisers, this application quickly became a
favorite keyword research tool for thousands of
SEO professionals worldwide.
Previously, the free parts were sufficient for
SEO, but SEO efforts have come a long way every
year and as a result, the keyword planner is no
longer a sufficient tool for SEO research alone.
Nowadays, Google This app no longer provides all
the information necessary for SEO keyword
research. The main reasons for this include:
- Using search volume ranges instead of hard data
- Lack of SEO keyword competition (difficulty)
- Lack of SERP analysis
- Not including other SEO metrics
Conclusion
If you are already using Google Ads for your
keyword research, you can use this tool as you
wish and decide which keywords to target based
on alternative search results for your keywords!
