Parameter, which we often encounter today, is a word that means “variable” in our language. Its definition within a given system is a concept that refers to the elements that are critical in the process of assessing the current situation. The parameter, which is used to consider all variables in a system in relation to each other, is widely used in a wide variety of fields.
Especially with the change and development of the digital world, a wide variety of programs are created and parameters are used to organize the various disciplines in these programs. A parameter, which generally means a measurable numerical value, measure, size or dimension, is used in almost all programming languages. Therefore, it has a very important and critical place in computer science.
The parameter, which has an indispensable value especially in SEO studies, supports websites to be successful only when perceived correctly. Parameters that express elements that have a great impact on search engine results are mostly URL parameters. So, what does SEO-compatible URL parameters and filtering mean?
What are SEO Compatible URL Parameters and Filtering and What Does It Do?
SEO-compliant URL parameters and filters are very important in these days of increasing work on the internet. This concept, which we all encounter on a wide variety of websites, has an indispensable place especially for platforms operating in the field of e-commerce.
Although there are areas where products and different categories are sorted within a website, almost every e-commerce site has a filtering section on the left side. In this way, internet users who log in to the website can choose the filtering criteria here according to their needs and obtain a practical shopping experience by creating a list of products in the style they are looking for.
How to Mark URL Parameters Correctly?
Although it is thought that the working principle of URL parameters is that the name of the pages is constantly changing, in fact, a new URL is created by using only the parameters. So a new page appears with a completely different name.
In order to create a perfect filtering system, URL parameters must be set up correctly. Otherwise, it is not possible to carry out the desired operations. At this point, there are certain standards that search engines like Google expect from us. In line with these standards, you need to use the markup language that the search engine expects from you. So you can easily create the URL parameters you want.
What you need to do in the process of creating URL parameters is briefly as follows:
- First you need to initialize the parameter with a question mark (?) at the end of the URL.
- Then you need to specify parameter 1 and the value pair.
For example; color=red. Sometimes there are many parameters. In this case 2. and For 3rd parameters you need to use the “&” sign. In this way, the URL parameter is easily created. In addition to the question mark, parameter, equals value, and the “&” sign for other parameters, if any, there are some signs that you can use in such operations, but there are also signs that you should not use. The signs you should avoid using are semicolons, colons, brackets or slashes.
Things to Consider in SEO Compatible URL Parameters
There are various details you should pay attention to when creating SEO-compliant URL parameters. As we have already explained, the first step in this process is to pay attention to the markup language and use the right methods.
In such operations, it is also a matter of curiosity whether to use an index or a parameter. The confusion over which one is used in the URL is due to the fact that it is also possible to use an index to return this operation. However, at this point, you should know that the decision should be made depending on the fiction of the website.
Another issue to be considered is the parameters used without changing the product in the normal page. These are the parameters that follow the user. Examples of this are session ID or tracking ID. At this stage you need to pay attention to the number of parameters. Because if the number is too large, many problems can arise.
In SEO compatible URL parameters, it is necessary to pay attention to details such as the infinite parameter problem, parameter names created according to the search engine and to act in accordance with the necessary conditions. This way, perfect URL parameters are created and successful results are achieved.
