What is Breadcrumb? Why is it Important for SEO?

Breadcrumb, known as “breadcrumb” in Turkish, is a set of links that help users and search engines understand the hierarchy of the website and move within this structure. It facilitates navigation between categories on websites or e-commerce sites consisting of sub-categories.

When you enter an e-commerce or website, it is a navigation that shows which page or category of that site you are on and in which hierarchical order that page is on the site. It is usually located in the menu/bar section of your website.

Breadcrumb is a great element for users and search engines who want to be able to return to the previous category on websites with many pages, understand the site hierarchy, or see other pages related to the page being navigated. It greatly improves website usability, user experience and is loved by search engines.

In terms of user experience, being able to navigate between pages more easily allows users to stay on your site for more time. Every improvement made for users will ensure that your site is ranked higher by Google. There are some things to consider before you start using Breadcrumb on your website. These are;

Breadcrumb bracket selection,
Tire,
Dot
Slash and
They are big is signs.

To ensure the hierarchy between pages, separation is usually used with a capital sign ( > ). But if it doesn’t suit your design, you can use dashes, dots or slashes.

For example, Hepsiburada uses Breadcrumb, which makes it easier for users to navigate between categories, products and information pages, making it easier for them to navigate the site.

Why Breadcrumb is Important for SEO?

It enhances the user experience and helps search engines understand the structure of a site and find all pages that can be crawled. Categories are displayed as a category, not as a “URL”, and it brings title searches further forward on the website. Another effect is that by encouraging the user to browse the site, you increase the duration of stay on the site as well as the number of impressions of the site. While the number of impressions directly affects the ads, the time spent on the site directly affects SEO.