Google AdWords Express is an advertising product that enables business owners to advertise on Google simply, without requiring technical knowledge or complex panel management.
Normally, when running ads on Google Ads, you need to be knowledgeable about various aspects such as keyword selection, ad management, tracking, and optimization, and you must manage the panel yourself. However, with Ads Express, you can leave all this work to Google AdWords Express without the need for such involvement!
With this designed advertising model, you will be able to advertise easily in 3 simple steps. These are:
- Identify Your Advertising Target
- Create your ads,
- Set your budget!
Using Google Ads Express
For small businesses and businesses that find the Google Ads panel complicated, this panel is very simple to use! Advertising will take minutes. You can manage this panel in a simple way by determining your advertising target audience, typing your ad and specifying your latest budget and product services. Afterwards, the work is automatically done for you on this smart panel, and your ads are managed automatically.
What is the difference between Google AdWords Express and Google Ads?
- Google AdWords Express is an advertising model designed for you if you have never advertised before and are advertising for the first time. It is a system that you can manage completely automatically after you create your advertising model and is far from the complex Google Ads structure.
- It creates different types of ads on your behalf and constantly optimizes them. But on Google Ads, after you set your own keywords, you have to optimize your ads.
- For Ads Express advertising you can manage your ads without the need for a digital marketing expert, but for Google Ads panel you need an expert. Success here will improve as you master the system
- Through the Google Ads system, you can get detailed reports by targeting enhanced ad formats, but this is not possible with the Ads Express advertising model. Detailed reports are not available on this dashboard.
- On Google Ads and Ads Express, your ads reach your customers in the geographical location of your choice, and on both you pay when your ad is clicked.
- This advertising model may be more advantageous for small businesses; you might not achieve the same profit and success on Google Ads with Ads Express.
Conclusion
These advantages listed above are advantageous for small businesses and SMEs, and the success achieved here will not be equal to Google AdWords Express. For more settings and detailed ad adjustments, Google Ads is still the best option.
