What is Google EAT? Why is it Important?

Google EAT, named after concepts such as expertise, authoritativeness and trustworthiness, is a very important system for websites. In fact, Google’s discourse on this subject for websites is “your money or your life”, in English “Your Money or Your Life”. This situation is also commonly referred to as “YMYL.”

At this point, it is actually stated that the content shared by websites should be accurate and flawless. In other words, if the information shared is incorrect, it is inevitable that either life or money will be lost. Therefore, it is essential to proceed with great care and conduct a meticulous effort.

In particular, many websites, from news platforms to transactional websites or places with medical content, should be even more diligent in this regard, as they contain legal content. This is because every piece of content shared on such platforms has the potential to positively or negatively impact the well-being, happiness, and health of internet users.

Why is Google E-A-T important for SEO?

All three elements of expertise, competence and credibility should be present not only on websites of the kind mentioned above, but in fact on all platforms operating in the digital world. This way, brands can enhance their online reputation and establish a strong connection with their target audience.

It also ensures that the platform is identified by Google as a much more reputable and larger website. This is also very beneficial in terms of SEO and gives you an advantage in reaching your target audience.

What Should We Do for Google EAT Work?

So, what should we do for an ideal Google EAT study? Let’s talk a little bit about what you can do in this regard.

Paying Attention to High-Quality and Comprehensive Content Sharing

In order to achieve successful results in terms of SEO with Google EAT, you must first take care to share quality and comprehensive content. You can only do this if you are an expert in your field. It is important that you regularly share good and reliable content at regular intervals. You need to make sure that each piece of content contains information relevant to your target audience. It is also important to find answers to questions and mention interesting details. In summary, you need to structure your content in a way that allows visitors to recognize your expertise.

Showcase Your Expertise on Your Website

In order for people who visit your website to approach your posts with confidence, you can show them that you are an expert in this field. For this, you can include a wide range of information about yourself on your website. In particular, details such as your diplomas, certificates, logos of your business partners, and credentials are very effective in this regard and increase your reputation. In this way, you will be able to reach a wide audience by adding value to your brand. These details are crucial for Google’s algorithms as the system’s evaluators are designed to pay close attention to them.

Google, which takes into account not only the information expressing your expertise but also accredited experts, clearly states that websites that carry out their activities in certain fields should work with accredited experts. These include platforms that work in sectors such as financial consultancy and medical field.

Demonstrate That You Are at an Ideal Level of Competence

No matter how knowledgeable you are, every piece of content on your website needs to be at the ideal level of competence. At this point, by undertaking many efforts, you can become a competent authority and ensure that your brand stands out among strong and reputable platforms.

For example; if you are going to include an academic article on your page, the name of the author should definitely be under this article. Details about the author are also of great importance. Additional information, such as the author’s full name, location, education, photograph, etc., is very important. You can add a link to direct internet users who want to access such information to the relevant region. In addition, citing the sources and providing basic information about who the relevant person is in case of a guest author takes the competence of the website one step further. Finding such details and making the necessary linking operations also provides advantages in terms of SEO.

Pay attention to using graphics and supporting content.

You can source infographics and supporting content from quality and reliable platforms to improve the content on your website. The use of strong and supportive content enhances your brand’s value and positively impacts your online reputation.

Also, the about us page is a very important issue at this point. This page should include all the necessary information and highlight certificates, diplomas, awards, references, etc.