What is Online Reputation Management?

Online reputation management refers to the entirety of the work that allows individuals or businesses to passively or actively change the perception of consumers about any brand. Online itibar yönetimi çalışmaları sosyal medya, internette bulunan içerikler ve SEO çalışmalarını kapsar. Reputation management can also be carried out through campaigns, promotions and advertisements through offline channels.

Concepts such as being valued, being a trusted institution/person, being respected, being taken into account and being taken into account are extremely important for brands in today’s Internet environment. All of the work to manage the brand’s image correctly can be realized through reputation management.

In order for a brand to build a reputation online, it needs to have integrity of character and act consistently. Good reputation attracts capital, quality staff and customers to the brand. Closely related to financial values and business results, reputation offers companies a highly profitable and potentially promising future.

Nowadays it is quite easy to defame a business or brand. Even one dissatisfied customer review of a brand on any site or platform can damage brand identity. With online reputation management, all data published on the internet for the brand or business is analyzed. This prevents reputational damage.

Methods that can be used in SEO Reputation Management

SEO techniques are needed to protect and manage reputation management and brand image. Because all posts made on digital channels should be evaluated in terms of brand value. Forum conversations, Internet news and instant content sessions can only be analyzed with SEO tools. The methods and tools that can be used in SEO reputation management can be listed as follows:

Reputation Ranger

Reputation Ranger analyzes and reports on sites in the home sales, bars, restaurants, tourism, automotive sales and service industries.

Review Trackers

By analyzing customer feedback, ReviewTrackers finds and communicates what is being said about a brand on websites.

Trackur

Trackur, which can also be used to research keywords, is a tool that sends instant notifications if the brand is mentioned.

Review Concierge

Review Concierge, which can be used in the health sector, analyzes the content published on health websites.

Social Mention

Social Mention is free and allows for competitor analysis, brand equity measurement and keyword research.

Rankur

Rankur is one of the best social media monitoring tools, helping to report what the target audience thinks about the services and products in question. For this reason, it is the most widely used tool in reputation management studies.

Naymz

Measuring activity on social networks, Naymz allows for ideal analysis of follower reactions.

E-Commerce SEO Reputation Management

Today, the Internet is more than just a medium for playing games and having fun. In the internet environment, which has turned into a digital world where all needs can be met, users attach great importance to brand identity and prestige as well as the experiences of other users. In this environment with many competitors, it is not easy to gain trust and respect and to market products. For this reason, reputation management studies become more important, especially for e-commerce brands.

Instantly monitoring the comments made about the products or services offered by the brand is extremely important in reputation management studies. Because negative comments or comments that a product is not liked can spread on social media in a short time. There is a risk that negative comments, opinions or complaints about the brand’s products or services will appear at the top of search engines. Problems need to be solved quickly to avoid similar negative situations. It is important to use SEO reputation management tools to intervene immediately and protect the image of the e-commerce site.

What are the Advantages of Online Reputation Management in SEO?

With the increasing demand for social media and platforms, internet shopping has also increased. Today, most of the users need to do detailed research about shopping sites before shopping online. These searches are easy to do with search engines. Thanks to customer reviews about the site’s image, reliability and many other topics, it only takes a few minutes to get information. Sites with ideal e-commerce SEO work are ranked first in search engine result lists, and users tend to visit top-ranked sites. Any negative comments on the e-commerce site that ranks first thanks to search engine optimization can cause negative results. Immediate intervention to actively viewed and visited e-commerce sites is only possible with reputation management studies. The advantages of online reputation management in SEO can be listed as follows:

Content that negatively affects the prestige of brands is spammy content and comments. With reputation management activities, such comments are immediately intervened.
Just like the immediate response to negative comments, giving feedback to positive comments in an efficient manner is extremely important for brand identity. It is possible to provide productive feedback through reputation management efforts.
Negative comments, as well as false news and complaints about the brand, need to be managed professionally. Through online reputation management, it is possible to turn events that are seen as threats to the brand into opportunities and strengthen the brand position.

Online reputation management works are brand-specific and it is important that they are carried out by professionals. Reputation management done in the ideal way increases brand value. A brand that is respected by users in the sector has a long operational life. Even if it offers high-priced products or services, it is preferred as a priority. For these reasons, every brand and business with growth targets should pay attention to reputation management efforts.