How to Place YouTube Ads? What are the Types of Advertising?

As video content gained importance and became popular, interest in YouTube started to increase. Those who want to make their name known to the masses by opening a channel on YouTube or those who want to promote their brands have already started to take their place on these platforms. As such, this platform has become a huge market for e-commerce sites. Brands can easily make video ads by announcing their own names to their audiences.

The video ads I mentioned can be at the beginning, middle or towards the end of the video and you can present them to the user in any way you wish. In this way, you will be able to present your products or services to your target audience with videos and get the best performance from here.

YouTube Advertising, Video Ads

The Youtube platform receives more than a billion views a day. This platform is about 2 times larger than the search engines Bing and Yahoo search and is equivalent to one third of Google searches.

Considering that this platform is seen as the place where pop culture is realized and that many people we are used to seeing on TV as an alternative media platform participate on this platform almost every day with their own channels, it is obvious that the advertising potential continues to increase exponentially.

How to Advertise on YouTube?

Since Google took over YouTube, it has been working hard to make advertising there as easy and customizable as Google Ads. YouTube Ads are available on the Google Display Network. Display ads allow your ads to appear next to their relevant videos or in pop-ups of their videos.

Advertisement Types

Standard Banner Ads: These are like regular Google Display Ads that can be used as standard banner ads and rich media ads. To specify where you want the banner ads to appear, you can publish the ad using your topic categories and keywords.
In-Video Overlay Ads: In-video overlay ads appear as pop-ups of existing contextually targeted videos targeted by selected queries. Target URLs in in-video ads can go to locations other than YouTube.

The most recently introduced ad type for YouTube Ads is “True View” video ads. True View ads are ideal for your budget, requiring you to pay only when people choose to view your video ads.

With in-stream video ads, you also won’t have to pay anything if viewers don’t watch your video for 30 seconds or don’t make it to the end of the video. This way, you can create videos longer than 30 seconds, allowing you to experiment with video ad lengths.

In-stream ads enable contextual targeting, interest targeting and demographic targeting. The more specific your campaign is, the better for your ad conversions.

YouTube Ads Played Before the Video Starts

YouTube’s In-Slate video ads appear in front of YouTube partner videos that are 10 minutes or longer. Users or viewers can choose to watch one of the following types of ads!

1- In-Search Video Ads

In-search video ads appear above or to the right of regular YouTube search results. In-Search video ads work similarly to text ads in Google search, with advertisers bidding on keyword terms.

2- Display Video Ads

Display video ads appear alongside other YouTube videos or on other Google Display Network sites that match your targeting options. “If you liked this video, you might also be interested in these”.

YouTube Video Advertising Tools and Features for Advertisers

There are many tools, extensions and targeting options available on YouTube that are easily noticeable but definitely worth checking out.

YouTube Analytics Data : YouTube provides a wealth of analytics data that allows advertisers to gather information on metrics such as the number of views a video receives, user engagement, and at what points viewers stop watching the video.
Remarketing : You can serve YouTube advertising remarketing ads to users who have already watched your previous videos on YouTube or Google Display Network.
Channels : You can customize your channel to express the personality of your business and make it easy for viewers to subscribe to your future videos.
Advanced Targeting Options: There are some great demographic targeting options available with YouTube Ads, including business, interest targeting and age targeting.
Mobile Ads : Mobile ads make it easy for platform users to watch YouTube videos and mobile YouTube ads on the go!
Home Page Ads : Advertisers can buy the main ad space on YouTube’s homepage.