Why Are Rich Snippets Important?
- Title tag
- Meta Description
- URL
As you can see from the examples, Rich Snippet results are more eye-catching than regular search results. This will lead to an increase in your organic traffic (SEO) by getting more clicks.
What are the Benefits of Google Rich Snippets?
- With the Rich Snippets feature provided by Google, every sector and content sites gain very important advantages. We can list the benefits it offers as follows;
- It helps search engines provide relevant results for the user’s search,
- In search results, it publishes your product in relation to your content using visuals to attract the user’s attention.
- If there are instant changes in the search results, it publishes them and makes changes.
- With instant information; users who have information about site content will click more and increase organic traffic.
- The use of Rich Snippet is an important opportunity to promote and highlight products, especially on e-commerce sites.
- Especially in a star rating system, a page with a high score is an evaluation tool by the user, as it expresses trust, and this page can have a much higher click-through rate.
Rich Snippets Application Areas
- Software
- Contacts
- Products
- Music
- Organizations
- Commentary Reviews
- Events
- Page markers
- Food Recipes
- Comments
Reviews Displays a star rating (out of 5). Individual comments or reviews of users are collected.
Recipes A special type of Structured data that applies only to recipes. Recipe markup includes information such as the time needed to prepare the dish, reviews and recipe images.
Music: Tells Google about music, like album release dates.
Product Markup: Provides search engines with information about a specific product (including price and product images).
Organization: Helps Google understand basic information about an organization (such as a business), including address, logo and contact information.
Top News: Enables a site to appear in the “Top News” box in search results. Only valid for Google News verified websites.
Video: Search engines cannot “watch” videos on your page. Thus, video markup helps search engines understand what your video content is about.
Events Includes information on dates, times, location and more.
Structured Data Testing Tool
- Structured Data Testing Tool: a useful resource for testing and modifying markup.
- Structured Data Report: also available in Google Search Console, checks rich snippet data and allows you to view errors in the markup individually.
- Data Highlighter: this tool, called data highlighter, allows highlighting and labeling of data fields, helping to understand and process markup.
What are the Benefits in Terms of SEO?
Since these features and markups that come with Rich Snippets will attract the attention of users in search results, they have a high impact on the organic traffic of the page by receiving high clicks by users. Every markup and work done with relevant and quality content on your page will keep users on your page; will reduce abandonment rates. If you want to rank high in search results; don’t forget to take advantage of the Rich Snippets feature!
